Divergent thinking how to maximize the profit of the website

After the site through the promotion of access to traffic, profitability is the next issue to consider. What is the profit model of the website, how to choose the Profit method which is suitable for oneself site, is the question that this chapter needs to discuss deeply.

First, Divergent thinking Let http://www.aliyun.com/zixun/aggregation/8477.html "> website profit maximization

At present the personal website obtains the income by the advertisement to be getting low, many stationmaster does not know besides puts the advertisement to be able to use what way to profit. And do not know how to locate the site type. In fact, there are many types of Web site profit model, the following list of several of the most common patterns, and most of the profit model is derived from this.

1. Professional, profit based on characteristics

This kind of website features is more professional, itself is relying on convincing professional knowledge to affect users, so that users willing to pay to see information, the site itself is relatively high advertising value, easy to attract high-quality advertisers.

Professional nature of the site for the webmaster requirements are also relatively high, not only requires a very deep professional knowledge, but also have a strong ability to innovate, such as Eric, is a professional data analysis, ranking as the foundation of the building, and later only imitators, but the imitators want to exceed the standards of the establishment, the need to pay a high price, And it's almost impossible.

If you do this kind of Web site, do not think of imitation, imitation is no way out, to find more, try more, perhaps in your inadvertently, new standards are created by you.

2. Charge through website content

For example, the establishment of an English learning materials for the toll member station, this site will have a loyal member, you can regularly collect membership fees, if other sites want to have a large number of loyal members must work on the content. But if there are a lot of similar free websites, must be in good content at the same time, also have to find ways to control the loss of content, this kind of Web site has a point to note is that if the short-term can not be done quickly, it is easy to model and content will be copied, and then easy to fail.

Figure 1 Material Web site based on content charges

3. Profit from the provision of services

Through all kinds of value-added services to serve the user's advantage is that the netizen services well, naturally it is easy to profit. If the site can be in-depth analysis of a certain type of user needs, know how they need services, and then fully understand the situation of these netizens, to help them solve practical problems, it is easy to establish a very good relationship with users, then the site can be very convenient through such value-added services to make a profit.

But often make this kind of website, can not biting quickly, need to slowly the user to cultivate, increase the user's stickiness. The site and the services provided are as far as possible to do a professional enough to form a certain degree of influence in the industry, and then to serve the object and the object of service charges, so that the site profitable on the smooth.

4. Provide intermediary services for profit

Now many websites of commercial service nature, they charge themselves as a platform. There are many sites, have defined themselves as a platform for the industry to provide a platform for the parties, so that the buyer and seller transactions, from the collection of fees, so the larger the volume, the higher the profit.

But the electronic Commerce transaction type website development space already is small, because already has Taobao, pats the net and so on many large internet companies joins. But personal webmaster can seek development in specialization, for example, do vertical transaction intermediary platform, and the website can collect intermediary cost profit.

Many small and medium-sized sites often can not directly find advertisers, to be profitable through advertising, you can take the way through the Advertising Alliance, advertising alliances to avoid direct contact with advertisers, even if the flow is not very small can be put into advertising.