Diversification of electronic commerce structure

Absrtact: Benefiting from Shenzhen's strong industrial base and strong consumption ability, in recent years a number of business models, the development of a huge potential, a good development posture, with core technology, Shenzhen E-commerce enterprises thrive, growing. Tencent Electric business, walking Show network, such as a group

Benefiting from Shenzhen's strong industrial base and strong consumption capacity, in recent years a number of new business models, the development of a huge potential, a good development posture, with core technology, Shenzhen E-commerce enterprises thrive, growing. Tencent Electric business, road Show network, such as a number of key enterprises in Shenzhen E-commerce emerged to promote Shenzhen to become a global competitive E-commerce city.

"The development of E-commerce in Shenzhen is characterized by more flowering, covering the industry complete, innovative mode." "Shenzhen Economic and trade and Information Technology Commission, the Director of production services, Zhang Lijen said that since 2010, Shenzhen has invested more than 1.2 billion of the financial special funds to support E-commerce Enterprise development, is expected to 2012 the Internet industry development can reach a scale of more than 80 billion yuan."

Diversification of electronic commerce structure

According to the introduction, from the business structure of Shenzhen E-commerce is still dominated by the business-to-business market, the 2010 business-to-business market turnover of 170 billion yuan, accounting for the overall market 80.95%.2011 years, the Shenzhen E-commerce business and Consumer-to-consumer market is mainly concentrated in the local e-commerce development of a better industry, including ticket card fees , clothing, 3C digital, jewelry, personal care, books, food and other industries.

Yesterday, the reporter with Huo Online research group came to Shenzhen, visit to focus on the online agricultural trade representative of the middle-farm network. Relying on warehousing and logistics network all over the country, the middle-net becomes the representative enterprise in the online farm products trading platform. In this "Huo online" activities, the middle-net selects its Guangxi Sugar Network and the Queensland Sugar Network "Zhanjiang sugar" as a kind of extension of the mouth, the use of "E-commerce + Modern Logistics" combined with a new purchase and distribution mode, to help push "Zhanjiang sugar" in the company's two sugar trading platform in the online spot trading volume.

As of November this year, "Zhanjiang Sugar" in the company two sugar trading platform on the trading volume reached 168,600 tons, online turnover of 1.121 billion yuan, to achieve a year-on-year increase of 34%. Compared with the traditional sales channels, the platform to help Zhanjiang sugar member enterprises to save sales fees and costs nearly 4.8 million yuan.

Sun, chief executive of Shenzhen Agricultural Products Trading Center, said: "The role of the middle-farm network is not only to increase trading volume and reduce transaction costs, but also to complete the production of upstream agricultural products through trade standardization and specialization." ”

Another electric dealer in the light luxury goods industry walks the network, in the "Huo online" activities in the first 2 months, the realization of Huo turnover exceeded 100 million yuan, Huo the same period last year, the increase of 132%. The deputy president of the show network Zhong Lin said: "The general platform of the transaction price is 100-200 yuan, but the show net reached 700 yuan." How to find the difference route is the key to the success of the electric dealer in the competition. ”

Tencent makes up for large platform short board

Whether Taobao or Beijing-east, the number of users from Guangdong Province and the volume of transactions ranked first in the country. "Guangdong E-commerce is not good is misunderstood, Guangdong is only a lack of their own a large e-commerce platform, Tencent Electric business hope to be able to fill this piece." "Tencent Electric business assistant general manager Song said.

In May this year, Tencent invested 1 billion U.S. dollars to set up a power business holding company, integrating its physical transactions, virtual transactions, life services, mobile operators platform, has initially shown results. In the first half of this year alone, Tencent has achieved total sales breakthrough 20 billion, an increase of 160%, the current Tencent in the field of Consumer-to-consumer in the country's second, the field of business is ranked third.

Song believes that the current demand for online shopping consumers has been from the first stage of the pursuit of richness, the development to the second phase of the pursuit of High-quality, and Tencent's mission is through the Internet connection online and offline, promote business change, create the best consumer experience.

"According to the plan, Tencent will be in the middle of next year to complete the self-owned + open platform of the closed station, after the standardization of goods will be through proprietary control, and long tail products such as clothing by merchants to provide, is expected to exceed 200 billion yuan turnover within five years, will become the South China can be the same as Taobao's integrated platform. "Song said.