Do a professional website first to become a domain expert

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Friends often ask questions like this, how to do a professional nature of the site, every time I use their own experience and understanding to give them some advice, but with the number of increase, their understanding is gradually deepened, I think a good professional nature of the site is an important condition: first to cultivate themselves into the field of experts.

Before in-depth analysis, we first need to define a professional website, where the professional site refers to the focus on a certain area or industry, a specific region of the site. Its characteristics are three: one is focus, not everything is included, what is done, the second is the scope, can not be unlimited extension of the third is professional, the service object with one or more prominent characteristics.

Why do professional website

People who care about the Internet are not hard to find, recently a period of time the professional nature of the site more and more, the reasons may be two, on the one hand, lack of resources or information is insufficient, resources, including funds, experience, talent and so do not have enough reserves, but do not want to lose the perfect opportunity, so have to start from a small area. Lack of confidence generally refers to the new entrants, which have the traditional industry transformation to do the Internet, there is the Internet enterprises are new products, they tend to hold an "experiment" attitude into, through a point to test the market response and the correctness of the site model. Whether the lack of resources or information is not enough, they have a common "have to", for them, professional site is only their experimental plots, in the future will have the opportunity to the broader field of development. On the other hand, the more professional players, they realize that the current Internet homogeneity problem is very serious, some areas have been super saturation, to survive, we must find a piece of their own base, so they find a niche market and do a lot of analysis and argumentation, the goal is the king of this market. It turns out that this is a relatively high probability of success for some companies.

Do a professional website three steps away

Whether the professional Web site as a process or as the end point, they have a common goal is to do a good job of the site. So, how can you make a successful professional website? The individual believes that it should be three steps, of course, this is not strictly a three-step, here the emphasis on the three aspects of the matter.

First, you need to understand the characteristics of the Internet, to understand the Internet relative to traditional industries have those advantages. such as high-speed transmission, interactivity, no time and space constraints, low-cost and so on. Of course, this is not a requirement that you must be a senior background, just hope you can know, can understand, because only understand can better use.

Second, get a deep understanding of the areas you are engaged in and find out the flaws or deficiencies. The goal is to understand your target market and customer needs, your understanding of the field more in-depth, the need to grasp the accuracy. Non-professional websites are mostly for public service, is our daily use, at this time you may be your users, or around the friends and relatives can find your users, so it is easy to understand the needs of the target audience, but most of the professional website has a certain specificity, especially the professional nature of a strong field, It is necessary to spend enough time and energy to understand the characteristics of the industry, business model, competition, the future development of space, the current problems encountered.

Third, use the advantages of the Internet to make up for the shortcomings of traditional industries. After a thorough understanding of an area, you will inevitably find some problems, such as supply and demand information asymmetry, find the choice of difficult, not timely feedback from customers and so on, and then you need to solve these problems through your website, this is the prerequisite for the success of professional web sites, but also a professional nature of the site's survival.

Three steps to go the most important is the second step, whether enough to understand the field you are engaged in, whether in the field with the quality of experts will directly affect the needs analysis, site positioning, affect the implementation of the site function ... Ultimately affect the entire site's success or failure.

There is also a point that has to be prompted here, a lot of people will ask me, I was doing this but still failed, why, what is the problem? The answer is simple, the problem is biting. As you learn more about the field, you'll find more and more problems, and it's easy to get confused and try to solve all the problems for them, but none of them will work out. At this point, the key decision-makers have a clear mind, you have to do is to focus on solving one or two core issues, as long as the solution to one or two core problems can attract enough target users, users more slowly after the launch, and constantly improve other functions. This is very critical! Otherwise it is very easy to run away, and eventually the site to make the professional and not professional, all can not.

How to develop your "expert" quality

Since the "expert" quality is so important, then if not experts can not do the site? This is certainly not the original intention of this article, I just hope that we attach importance to this, as the "expert" quality can also be continuously improved in the process. Generally speaking, there are several ways to improve professional quality in the field:

To communicate directly with them

This is the best approach, with the advantage that direct and user exposure enhances the authenticity and comprehensiveness of information, often capturing first-hand information. The disadvantage is that it is not easy to enter, especially for new entrants, when they do not know what is more difficult to penetrate into the interior. In addition, in the actual operation should also pay attention to the quality and quantity of contact objects, they are not in the field of a strong professional and representative need to consider their own.

Ii. Learning through professional books and periodical systems

This is the easiest way to achieve, through a number of professional books or periodicals to study the system to improve understanding of the field. The advantage is the threshold, easy to achieve, the disadvantage is the lack of front-line information in the timeliness of information and interactivity may have problems. Other emerging areas may not have relevant books listed, and this is a better place to get information from the Internet.

Third, access to information from the Internet

The internet is a good way to access information, you can find the relevant communities, forums, where you can learn knowledge, but also to communicate with it. Even like Baidu know how can also be used for you.

Iv. Analyzing your competitors

It's a way that people in the industry often use, although you can analyze the user's needs through the other's website, but personal advice not to start the analysis of competition, so it is easy to go astray, because you do not know and can not have other people's resources, so still hope that only the competitor's website as a reference, do not blindly to imitate.

The future of professional websites

Many people doubt the prospects of professional websites, and feel that the market is limited, even if 100% of the market share can not be satisfied. Here I do not want to generalize, for those who have sufficient resources for enterprises and individuals may consider this is also good. But I think most practitioners do not have that kind of conditions, more importantly, many professional market is very large, even twenty or thirty of the share can get very rich returns.

About the advantages of professional website and portal site contrast, here do not want to say too much, I only believe that a point: any large sites can not include all, only professional to achieve the ultimate. If someone can cite a few examples to refute me, I will answer with three words: resources, opportunity, time. (Text/Liu Haisu)