Do a good job in the enterprise station outside the station optimization to improve keyword ranking

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Now we talk about the site optimization is mostly corporate website optimization, then how to optimize the enterprise site can have a good ranking it? According to the author's practical experience, if the enterprise site to do a good job in the station optimization, outside the station optimization and user experience will have a good ranking. Today I would like to share with you how the Enterprise website optimization can have a good ranking, I hope that the company's website optimization friend a little help.

Optimization part of the station

Site optimization directly determine whether the site is in line with the search engine's best search law, thus affecting the keyword rankings and site collection, so the Enterprise site optimization is very important. Station optimization with the site keyword ranking and adjustment, the purpose is to promote the ranking of keywords, the site's internal optimization mainly do the following several aspects.

1, website title and description optimization

Baidu now attaches great importance to the title and description of the site, good title and description can greatly promote the ranking of keywords, general title and description should contain keywords, but the key words must not accumulate, with the adjustment of Baidu algorithm, keyword stacking is more and more dangerous punishment.

Each page title and description should be different, if the whole station a title, search engine will think that the site has a large number of duplicate information on the site rankings is very unfavorable. Title should be able to accurately express the main meaning of the article, good title directly affect the user experience, can greatly improve the click rate.

2, Website URL optimization

Web site URL is the Web site of each page, an article must be as long as a URL, bad URLs often increase the burden of search engine crawling information, and some direct search engine shut out. Long, too many parameters of the URL is not conducive to search engine crawling. URLs generally follow the following principles: the sole principle of the whole station: simple, concise principle.

3, website navigation optimization

A site has a lot of pages, site navigation is used to guide users and search engines, if the navigation does not do well, some pages, search engines can not find, the user is not found. Good site navigation, easy to crawl search engines, site navigation also has the weight of the transfer function, the home page weight to pass to the inside pages, page link home, and then the weight passed to the homepage. Site navigation also directly affect the user experience, clear navigation greatly enhance the user's goodwill.

Site navigation generally according to the following rules, site navigation to be clear, to face the user experience, users can quickly find the content they want, strictly in accordance with the contents of the column, the use of breadcrumbs to navigate, users can know where the location, navigation as far as possible using text, do not use pictures;

4. Content Optimization

The author of the content to be updated into the internal optimization, to facilitate the reader to understand, in fact, the content optimization is relatively independent, I think no matter how the search engine changes, content optimization is always very important, the role of the search engine is to show the best content to the customer. No matter how the search engine changes, always face the user experience immutable, the user's love has driven the development of the search engine.

High-quality content can also enhance the user experience, how the content of the site is empty, the user experience is also very bad. Corporate web site generally less content, the author share how to increase the content of the corporate Web site, you can update the company's new products, industry dynamics, enterprise research results, enterprise innovation knowledge, enterprise activities and other content to expand the content of the enterprise Web site rich.

5, the alt label of the picture

Said website optimization, we can not but say anchor link, anchor chain directly affect the ranking of keywords, cat links follow the following rules: Anchor link can be summarized by the linked page information, cat links should be keywords or long tail keywords, but not a word. The cable connection should be highlighted. Image optimization, because the search engine does not know the picture, so add Alt tag, to illustrate the meaning of the picture, especially important.

Second, outside the station optimization

Outside the station optimization including the chain of construction and friendship links, outside the station optimization is to optimize the promotion and replenishment of the station, optimize the site to do a good job to speed up keyword rankings, the number of inbound links and quality is a search engine to determine the ranking of one of the important factors, this is the strength of thin, less content of the enterprise site is particularly important.

The general method of doing the outside chain includes, release soft, soft text promotion is the best promotion method, blog promotion, now blog weight is relatively low, forum promotion, forum promotion must be posted according to the rules, otherwise it is easy to be the administrator of permanent ban, classified information promotion, column must be right, otherwise it is easy to delete. Microblogging promotion, now the effect is better.

I do not recommend the station group, the station group to do outside the chain is a method of cheating, but because the judgment of the station group cheating technology is more complex, now many stations still have a good ranking. But with the development of the search engine, the station group is punished sooner or later, it is suggested that the website should be optimized to cheat and use the normal website optimization method.

Exchange links also belong to the outside of the station optimization, belong to the scope of the chain construction, exchange links can speed up the Site keyword rankings, can reduce the pressure on the optimization of the station. I share with you how to exchange links, can play a maximum role.

1, the type must be consistent

If the type is inconsistent, the industry gets along very far, the weight is higher, the significance is not big, unless is the News class portal site.

2, heavy ranked light PR

If you are doing Baidu optimization, then do not pay too much attention to PR,PR is Google, PR update is slow, PR can only explain the past, can not prove that now, the weight of the site is a dynamic process, keyword ranking directly reflect the weight of the site.

3, the site included

Corporate Web site General content is relatively small, included less, but if the keyword ranking good, high rate, or can be completely exchanged.

4, the number of outside the chain

Of course, the more the more the more the better, but also to see the quality of the chain, if most of the garbage outside the chain, we still do not exchange good.

5, the speed of the snapshot

Snapshots directly reflect the health of the site, the content of the update frequency, the role of the chain, so the overall quality of the site is a reflection of the snapshot is slower than a week of theory do not change, unless the weight is very high.

Good corporate website optimization, as long as the last station optimization and outside the station optimization, the two sides to promote each other, generally have a good ranking. Station optimization, content optimization is the key, outside the station optimization, high-quality outside the chain is the key, Friendship link ranking is the key. This article is reproduced by www.tbdg123.com Webmaster, the original source from the laggards forum www.im286.com