Do a good job of business-to-business website testing, to help your site to success

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Business-to-business Web site in the design and development process, the final product before the line, on the line, the day-to-day operation, the website after the revision, etc., all need to carry out testing work, testing with the business of Business-to-business Web site all the process, all the time, the following to brief introduction, the following combination of Xuejiang my work To introduce the specific content of Business-to-business website testing, said the wrong, welcome everyone to Pat Bricks.

1 business-to-business website design phase test

Designers in the design of the page effect chart, the designer to do their own testing, to see the product planning with the Business-to-business website is consistent, whether and the site's positioning. At the same time, the website product Manager, the website general Manager and so on management layer, also wants the page design effect chart to carry on the test, sees with the original idea whether is consistent, and compares each kind of similar website's page design, confirms whether has needs to improve the place. When we do the Business-to-business website test, we should refer to the various design standards in the third chapter, to test and evaluate.

2 business-to-business Site page production phase test

Web page production, generally by the designer or page production engineer first Test, mainly to see their own production page and page design effect diagram is roughly consistent, each link can be opened, linked to the page is correct. Refer to the "Business-to-business Industry portal design and development of the actual combat research report," the fourth chapter, test each icon whether the use of reasonable, followed by the program to check whether the page is made reasonable, and the development of the process is unreasonable, page production engineers need to continue to rework, so that the design more reasonable. At the same time, product managers, the company's leadership also to participate in testing, to confirm that the page production has no problem, before handing to the program, such as: The page code is concise, whether the style has been independent, in various browsers are compatible and so on.

3 Business-to-business Website Program Development phase test

program development process, the program engineers will continue to test their own development procedures, so that the program in line with product planning, product design needs, the middle may encounter many many difficulties, programmers need constant debugging, research, finally can solve a series of problems. So it's no exaggeration to say, program development process, is the process of continuous testing, all program developers have to build a thought, they think the perfect program, are all through their own testing, and all fixed their own found bugs, program engineers must not pass their own testing procedures to the tester.

4 Pre-online testing of business-to-business websites

Before the website is online, more people need to be tested and the test will be more systematic.

A Product Planner: Website Development, the first to test, should be product planners, website managers, from the page design, program development, content entry, functional use, usability, search engine optimization and other angles, the system to test products. Find inappropriate problems and feedback to design and developer for correction in time. This test is very systematic, and it will take a long time to consider a more comprehensive perspective, the subsequent test may be only targeted at a specific problem testing. Product Planner's test results, at the same time through the mail to the company management, they will also put forward some changes in the process, but any changes, must and product planners to discuss and form a unified revision of the document, by the product planners to the technical staff to modify, especially to note that, It is important to have to form a modified document.

B website Editor: Product Planner system after the test good program, will be edited by the contents of the content, whether by the visitors to add the content of the Business opportunities column, or entirely by the editorial input of the information column, as well as the interactive Community column, in just before the opening, must be edited to input more than 200 content. So all the programs, editing is the first use, editing in the content, editing the content of the process, must have to find a bug awareness, and to put forward the views of a good solution. We can motivate people to come up with better ideas from the system. For example: Each editor must be responsible for their own columns to make improvements, such as at least 2 a week, up to no more than 4, these comments may be from the reference to other sites, but also may be their own operation when inconvenient, think of a better solution. If the advice is adopted, each person gives a reward of dozens of yuan (or the right amount) to motivate people to come up with better ideas to improve their own section.

C invite users to test: invite their own knowledge of the peer, let them to use their products, these users, if active participation, then promised to give a fee member or higher authority of the members to them, for the contribution of the larger peers, can also give them advertising position. For individual users, you can give the expert authority of the website community, administrator rights to them, the questions they put forward, we have fully demonstrated, we have to write system documents, feedback to the technical department to seriously modify, because the writing document, will allow people to consider more mature, more comprehensive, modified more perfect.

5 Online testing of business-to-business websites

When the website is online, the test is not over, instead, testing has just begun, in the operation process, we will understand the user feedback, will have a deeper understanding of the industry, will find their products, there are many problems, and even some will overturn the design of a column, re-establish user needs, build column profit model, Or a function, a page, an icon, and so on to make constant corrections. I have been in the "Business-to-business Industry portal Planning Combat Research Report," said business-to-business industry site to be changed every day, the same reason, business-to-business industry site to test every day, there are many IT industry bosses, every day in the use of their own products, with a test mentality, standing in the perspective of ordinary users to use their own products, After discovering the problem, discuss it with the product department and discuss how to make your products better and more perfect.

A Product Planner: As in the previous section, product planners at this time, and editors, ordinary users to test their products, on the user, editorial feedback of a problem, the system to demonstrate, with practice, to decide whether to modify the questions raised, or whether to change immediately.

B website editing, customer service: Editors and customer services, will use their own products, customer service and editing, will be exposed to the site's real users, they will have a variety of issues feedback to the product department, the product department after the discussion and feedback to the technical department of the changes, can also be a system to encourage more suggestions.

C site of ordinary users: ordinary users of the test is divided into 3 kinds of situations, one is to actively consult with us, to solve the problems found in the use of the process; The second is that we take the initiative to investigate the users of our site, to understand their views on our site, to obtain the results of the test; The third is the various data we fill out from the user, Using a variety of features, user behavior research, see the site there are some problems, and then form a document, the product department after the discussion corrected.

D website owner/Senior Manager: Maybe this person is the Product planner, or the participants, these people need to often use the site, from a variety of different angles to propose their own changes, such as: from the perspective of ordinary users, from the site operator's perspective, from the site profit model angle, from the site positioning and direction of the angle, Combined to consider, to obtain changes in the comments, summed up to product planners. When it is difficult to have a unified opinion, it is necessary to discuss the decision by meeting.

6 website In the long run process of testing

During the operation of the Web site, as in the previous sections, product planners, editors, customer service, Web site owners/senior management, as well as continuous testing procedures to visit the site. We also need to do more testing in the course of the website's formal operation. For example, for the promotion of the website, we have to test the optimization of the site in the late, I am in the "business-to-business industry portal to promote real-life Cheats" chapter II, "Search engine optimization to promote the site construction" in the site construction of the specific requirements, for the promotion of the site, To the site for specific optimization and modification: such as the face of customer testing, site content testing, profit model testing, in the whole process, the team all have the obligation, conscious, motivated to the site's changes to put forward more views. Here's a list of testers who need to be added on the basis of part fifth.

A Sales Person: The salesperson wants to learn all the ways of using the website, in the communication process with the customer, actively listen to the views of customers, and feedback to the company leadership, each month must be 2 (or 1) products of the views, all comments were adopted, reward 20 yuan or 50 yuan. Within the sales to form a sense that everyone has the obligation to test the company's products. In particular, from the customer's point of view to test the site's products, because the sales concern is the product selling points, profit model, whether the product can stimulate the customer's purchase desire, whether to meet the needs of customer charges, and truly bring value to customers.

B Charge customers: The company after-sales service personnel, sales staff, customer service personnel, are to guide the charge of customers on the company's products, profit model, service and so put forward their views, the customer's opinion is very important, and sales and renewals are very relevant.

C Company management: In the day-to-day business process, the company all management, must have this awareness, together with improving the quality of the site, check out the existence of various problems in the site. Always put the product in the first place, always aware of good products, is the result of continuous improvement, is the result of all users, all the staff work together, product managers, the company management, is to set up the framework, the direction of setting out the details of the product or to improve in the continuous improvement in the progressive towards better, more perfect.