Do a good job of flow, conversion rate and customer unit price vertical electric dealer how quickly on the quantity

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Author: Kang Love more online pharmacy founder Wang Yanxiong

Kang Love Chain was founded in July 2010, May 2011 to get online pharmacy qualification, August 2011 on-line, Enterprise history is very short. At present, our daily UV (Independent visitor) is about 200,000, which is the highest in the industry. Independent website How to volume? said complex is actually simple, sales = flow x conversion rate x customer Unit price, do a good job flow, conversion rate and customer unit price, sales came.

How to Drain

Where does the traffic come from? No outside is free flow and paid traffic. Free flow sources include direct access, SEO, new media and so on. The pay flow is mainly SEM, CPS, CPC, hard-wide and other methods. Many people say that traffic is very expensive, a visitor to 200, perhaps more than, perhaps not, the key to see how you do, what you do, there is no strong ability. Why Taobao's flow does not need 200? Is this not the claim that 200 dollars have been denied?

How to do the pay flow? SEM, CPC, hard or otherwise, each way requires different abilities.

The first thing that SEM needs is strategy. As far as I know, many of the pharmaceutical electrical business SEM is outsourced, but we do it ourselves. Although the beginning of a very bitter, difficult, but if not with a good combination of varieties, with a good combination of keywords, no background to follow up the data, conversion rate is not on.

Second, there needs to be talent. SEM needs to have a very professional talent, but also a lot of people need.

Third, scale. Size depends on the signing agreement you signed with the search engine. Signed is a big agreement, a variety of search engines can give you the thesaurus, otherwise the cost is lost.

Four, to have good products, there are more included in higher products.

Five, there needs to be an assessment. Do SEM, have strong system support. Your competitive words, bidding words, or disease words, brand words, must have a system to monitor the effect, if there is no data support, you do not know what happened behind.

CPS also has many requirements. For example, how well do you fit in with the site you're putting in? If a drug-selling to the beautiful, mushroom street places like this is not appropriate? How well do you sell your products and how do you like this site? How do you do your product ad copy?

There are many ways to get paid and free traffic, and each path requires different capabilities. What are the traffic that we have or are easy to build?

Professional is the way out, professional means that you are very strong in a field, can become the first. China is such a big market, can in a certain area to do first, extremely. A "first" is better than five "second". Kang loves many visits the quantity why so big? Focus on a step-by-step approach to doing something deep, rather than doing things together. Do the first thing and do the second one. Kang Love is to focus on a period of time to do something, it doesn't matter. For example, if you focus on your breed, your keyword ranking will go to the front. Micro-credit and micro-blogging can also be useful, doing a deep penetration also brings considerable traffic, there are special attached to social media, such as the use of micro-bo drainage of the fast bag.

How to convert traffic

What does conversion rate have to do with anything? System capabilities, product attractiveness, page marketing, customer service capacity, shopping flow, supply chain.

If your site is open for half a day, will users still see it? The more rigid the product demand, the easier it is to sell. The ability of page marketing is the same as that of shop assistant, different recommendation ability produces different sales result. The consultation demand of the medicine is more, your customer service can undertake how much consultation quantity? The user does not like the complex shopping process, there is one data can explain: the user from adds the shopping cart to the final realization transaction proportion only 40%. Have good supplier support to have good prices and merchandise.

As an official network of enterprises, what do we have the above capacity? We can't do it at the same time, we can do it at some point.

Customer unit price with the category, the product has relations, with the customer service personnel's ability has the relation, with our marketing plan has the relation. Do we have the ability to make a guest list? Green thin "One order customer unit Price is more than 1000, the day Cat Medicine Hall guest price but Bai block.

In addition to flow, conversion rate, customer unit price, repeat customers is also the key, because the flow how to do is expensive. Why do repeat customers turn back? Kang Love more users repurchase rate of more than 50%, and the general Taobao repurchase rate only 10%~12%. Kang Love more than the goal is not to achieve the number of sales, but the rate of return, customer service rating, the rate of assessment, returns, the rate of single.

How to speed up the volume? I think it has to do with the resources, talent, supply chain and so on. For example, the first time that Kang love to do the cat in half a year almost only sell medicine, because we do not have family planning suppliers and equipment suppliers, there is no network of these, but OTC drugs are ready. If you just catch up with others, you will be very tired.

Positioning is important. The first is the mode of positioning, you want to do "green thin" such as a single product site, or do the whole category mall or just do contact lenses such a certain type of "specialist mall"? Or is it just a shop on a cat?

The second is the location of the population or disease, which is the object of our service. Service everyone is unable to do, our choice of the crowd can be men, women, the elderly, children, mother and child, the disease can be located in diabetes or cancer. Positioning is determined by your resources.

Kang Love many of the official website is to locate young people, more than 30-year-old men, women, their market is very large, the age of light there is no demand. More than 30-year-old woman First love beautiful, there will be some small problems, there will be worries, men this age began to develop, at the same time their own problems have come out, such as hair, prostate hyperplasia and so on. Therefore, Kang loves more "male strong female beauty".

The internal strength is the foundation, all is inseparable from the human. This line is very new, not too many ready-made talent, each person is treasure. Kang AI Corps team existing 400 people, of which seventy or eighty are reserve personnel, once the outbreak must be someone to the top, ready-made talent is not. Technology is also the foundation, want to do independent official website must build system, need a lot of technical personnel.

Connedo hope to do 4~5 million a year, but we will not crazy advertising, but do a good job in the station marketing.