Do a good job of microblogging marketing seven

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Marketing is communication, and the process of communication is a process of interpersonal communication, the amount of friends, determines the extent of the spread of your information source width. However, does not necessarily mean that we can casually make friends, make friends not only speculator, but also have a certain quality. In micro Bo to hand in friends, but also need a certain law, in order to do a good communication on Weibo. Joseph Nets in the early days of operation, has applied for Sina Weibo agency certification account, during the operation accumulated a lot of experience, here and the same industry friends share experience.

1, good fun to attract listeners

Micro-blog information, the best most interesting, so that can attract a large number of listeners, if too rigid dry, then no one like, you can not achieve the purpose of sharing. Broadcasting a microblog is tantamount to spreading your message. Therefore, interesting, is the release of the important conditions of Weibo.

2, interactive expression of the same relationship

The interaction on Weibo is the comment and discussion of the information you publish. The person who is willing to interact with you, and your ideas, whether the same or inconsistent, all explain his attention to this information and insights, is a good way to communicate. and to a certain extent, it facilitates the dissemination of your information. Let more people focus on your information, join the discussion, and build a long-term interaction. At present, many enterprises in this area are very good, but also to some extent to promote the process of enterprise.

3, treats people sincerely the quality

Everyone should have the quality, sincerity, in the interactive communication more valuable. In the marketing strategy, although the purpose is to profit, but can not lose their own quality. This is not only the truth of life, but also for their own enterprises to create a long-term good reputation. This is also true of Weibo marketing. To treat people with sincerity, the same can change the return of genuine, this is a way to accumulate reputation.

In contrast to traditional advertising, Weibo has a wider and wider negative impact than the positive. Joseph, the author of the network in the official Weibo construction, is through the sincere user communication to really close the distance between people and people. In operations, we can stop the spread of negative emotions in the traditional channels by cutting off negative sources, but we cannot prevent them from being transmitted in microblogs. After all, Weibo is an open platform, and everyone has the right to speak. Therefore, the establishment of a good quality, sincerity is particularly important.

4, optimistic positive mood

Twitter is full of emotions. And in the micro-blog interaction, found that most people are like and sunny, optimistic people associate. With optimism, the information released is also enjoyable, and the fans attracted to it are also very objective. To some extent, it is explained that the success factor of marketing strategy in micro-blog marketing is also whether the marketing personnel have positive and optimistic emotions. People are willing to share their happiness rather than be immersed in sadness.

In the tune of all kinds of people, we all prefer humorous jokes, funny pictures, and laugh videos, which are also easy to narrow the distance. Also, as a form of marketing strategy.

5, tolerant attitude to others

Tolerance shows the atmosphere and demeanor, people tend to have a sense of admiration. In doing microblogging marketing, is very valuable. After all, it's a tough act to stick to your conducting attitude and keep it up for a long time. Weibo marketing is the most taboo, the style of the wall grass, people will have a sense of disgust. The blow to brand image is long and lethal. Google in the conducting has been adhering to its own values, won the recognition of everyone, it will not exclude other opinions, to achieve a tolerant attitude. We should be aware of the purpose of microblogging marketing, in business marketing to only adhere to the values of business. When marketers demand marketing staff to make friends, the topic selection can not involve a lot of sensitive and tense topics, such as homosexuality, feminism and so on. To have a tolerant attitude, to confront people who disagree with you, to accept their views as much as possible and find out the value of the information available to them.

6. Distinctive character

Microblogging marketing because of its convenient conditions, attract a large number of enterprises in which to promote, because the competition is very fierce. All kinds of marketing means, have similar characteristics. Audiences produce aesthetic fatigue, how to attract them, or to achieve their own distinctive personality.

In the U.S. presidential election, most voters tend to be charismatic candidates. So how to break out in the micro-blog marketing, so that the display of personality charm is essential. Microblogging marketing staff to show their own personality charm, not only in the previous personal qualities, but also in some hard conditions and requirements. To achieve the organic combination of brand and personality charm, and show it. This is mainly a brand image corresponding to a personality charm. Create an attractive brand image, marketers distribute their own personality charm and the corresponding, echoing the theme of micro-blog marketing, so that the vast number of listeners feel the combination of brand and personal charm, to achieve a propaganda and impressive process.

Weibo marketing is fundamentally about interpersonal marketing. Using the characteristics of our friends to apply to micro-blog marketing, through the previous said method, for different enterprises, reasonable application, so that micro-bo marketing to achieve the ultimate goal.

7, through certification, build trust

In any case, Weibo official certification is the top priority of marketing, we are also early to apply for the agency certification, which is extremely important to obtain user trust. A nickname preceded by a V-labeled account and a no V-sign account, in general users appear to be a huge difference. Today, as long as our entrepreneurs enough effort, the site formal operation and reflect the characteristics, or more easily apply to the certification microblogging.

Of course, micro-blogging marketing relies on business, insist on, but also rely on equal and free exchange, but only naked marketing. Marketing innocence, sincerity for the first!

This article by Joseph Net (www.yuesir.com) submission, reprint please indicate the original author, thank you!