Do a good job of SEO basic construction

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As we all know, Baidu search engine work process is very complex, over the years, we clearly see the Baidu search engine algorithm made several major adjustments. Updated so many times, Baidu's algorithm mechanism is for what? In fact, Baidu search engine algorithm update, each time is around three algorithms in the update, mainly divided into the following three kinds: first, outside the chain; second: content; Third: User experience degree.

First of all, we first talk about Baidu's first algorithm mechanism-the chain. From last year to this year, Baidu's external chain algorithm almost changed 4 times, so far, more and more difficult to do. Last year, we can see many similar to Ali slightly this kind of trading outside the chain of service platform, then became the Baidu for trading outside the chain hit the number one goal, in fact, the purpose of Baidu is to make the site more focus on user optimization, rather than you just casually buy point outside the chain, you can get rankings. Baidu updated outside the chain algorithm algorithm, mainly appear for the following three characteristics:

1, the number of outside the chain-now a single page to produce duplicate anchor text outside the chain, only the default first outside the chain for effective outside the chain, do not do duplicate statistics. Links to the algorithm has also made adjustments, not to say that the more friends you chain, the higher the weight, divided into the top 30 with the latter 30, the top 30, the weight of the top 30 friends chain accounted for more than 30 friends after the chain, the weight of a small distribution, so, it is not to say that your friends chain more and better, We must pay attention to the quality of friends chain.

2. Platform Correlation

What is platform dependencies? For example, a SEO theme of the soft text to the webmaster home or ADMIN5 and other related platforms, which is called relevance, if you publish him to the weight loss of the site, it is tantamount to a little relevance. Irrelevant articles, a large number of people are reprinted on the site, will lead to the authenticity of the site is relatively low, even if it will generate a large number of outside the chain, but this is a kind of false behavior, Baidu will also be rated as junk outside the chain, will give you a negative impact on the site rating, and even lead

3, the user clicks

The most important algorithm update feature is that the user's guide clicks, increases the stickiness of the article, the user's experience degree. So at the end of the article, add some recommended articles or you want to be interested in ..., for example, there is an article called the query How to do bus cards, when the reader finished browsing this article, we can at the bottom of the article, we need to understand the price of the click here, so you can jump to the next article above, So that your site to form a small sprocket.

So, let's talk about the content of Baidu, in fact, Baidu in the content of this piece, made the biggest change is the relevance of the content, for example, we see two articles, one is "jobs away from us", another is "Apple price will not reduce prices", then the two articles related? If we look at the headline alone, is not straightforward, but if you look at the content, if the second article contains information about the iphone, it will be judged as relevant, if the content is related to pear bananas and other information, it will be considered irrelevant. So, your site is to do the iphone, it is necessary to write articles around the iphone, a large number of Apple pears published articles, no relevance, Baidu will be regarded as your site for spam sites. Noteworthy point, do business Station buddies, when you do news maintenance work, generally divided into two modules: corporate news, industry information. If a large number of corporate news and Web site industry does not have any relevance, it is possible to the site to reduce the risk of the right, we must grasp the degree of good.

Finally, the most important point is the user experience degree. Before, the search engine algorithm has been relatively clumsy, as long as a large number of updates to the site content, hair outside the chain and other simple operations, you can get rankings and weights, this algorithm is obviously unreasonable. Until this year, Baidu pay more attention to this issue, pay more attention to the user experience, it can be said, is now more and more perfect. Major attention to the following points: 1, the overall layout of the site to be simple and beautiful, user-friendly use, 2, rich content must be rich, increase the site pv;3, increase the interactivity of the site users.

Summary: No matter how complicated Baidu search engine work process, how to update the algorithm, it is always around these three points again. In fact, these three points, looks very simple, but really can do a few people, do a good job of the most basic details, from the user's point of view, not for ranking and do rankings, this is the search engine most want to see results!

Article from: Strains to buy http://www.biofeng.com original editor