Do a good job of website Planning (five) website page planning

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The website page is the final performance layer of the Enterprise website marketing Strategy, also is the direct contact layer that the user visits the website. At the same time, Web page planning is also the easiest for the project team to disagree:

Web designer said: "I know the aesthetic standards, for web design, I have the most say;"

Website developer said: "The website program is I develop, I most know my program how to present to the user;"

Enterprise decision-makers say: "I know my business and my clients best, I can best judge what kind of site they need;"

Website planners said: The site's location and planning from me, I was the final decision;

Everyone is right, but everyone sees only one aspect of the problem. For the evaluation of web design, the most voice of course is also the users of the site, but users can not tell us exactly what they want the Web page, stay or leave the site is the most direct way they express their opinions. Good site Planners In addition to listening to the various roles of the team, but also good at the user's browsing behavior to capture the user's views.

In addition, the proposed site planners in the Web page planning, adhere to the following principles:

1, in line with the customer's industry attributes and enterprise characteristics.

In the customer opens the page the instant, lets the customer intuitively feel the enterprise to deliver the idea and the characteristic, like the webpage color, the picture, the layout and so on.

2, in line with the user's browsing habits.

According to the importance of the content of the page to order, so that users with the least eye movement and mouse movement, to find the information needed.

3, in line with the user's use habits.

According to the user's use of the Web page, the user's most commonly used function is placed in the eye-catching position, it is conducive to the user's search and use.

4, graphics and text collocation, the focus is outstanding.

The user's cognition to the picture is much higher than the understanding of the text, the appropriate use of the picture can improve the user's attention. In addition, the establishment of the visual focus of the page is also very important, too much interference elements will make users overwhelmed.

5, conducive to search engine optimization

Reduce the use of flash and large pictures, more text and description, so that the search engine more easily indexed sites, so that users more easily find the content.