Do a good job to ensure that the home page ranking is stable

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Doing SEO is a matter of patience and perseverance. When a search volume is higher than the keyword on the home page, the representative of the search engine for us for a period of time SEO work affirmation. And for most webmaster friends, not just happy, there is a trace of worry, because to stabilize the front is not an easy thing.

Indeed, the stability of the site rankings is really not better than the keyword to do it easily. And the author through their long-term observation and practice, summed up some of the stability of the site rankings experience. When referring to the stability of the site, most people are looking at some big words on the home page. In fact, for many stations, the internal page of the long tail of the flow can not be ignored, and the length of the page ranked whether the stability of the factors, and the first page on the basis of the same, there are some differences.

For the stability of the home page, in fact, there has been a relatively perfect method of general recognition, probably mention a few more important.

I. stability. The stability of the website has always been the basic condition that all search engines give a station high weight. If there is no basic stability, then what the other outside the chain what optimization is empty talk. And stability also includes several aspects:

1. Stability of the server and its network. This everyone must see it, so do not have to explain more. To do a belligerent, it is best to find a relatively large reputation of the service provider, in contrast, although the price is slightly higher, but the stability of the server and network more cost-effective.

2.SEO information stability. Site title and description can not be arbitrarily modified. Baidu has previously been very focused on this, if modified, it is not sure to fall from the sky. It's much better now, and occasionally it doesn't have much effect, but it doesn't mean it can be changed often. 3, 4 months or more changes and content change is not a problem.

3. Stability of external links. I bought some black chains when I was in a relatively stable position in my station and wanted to go further. However, we know that the biggest feature of the black chain is instability, although the seller is committed to lose the package. Those times my station's back chain is volatile, although more, but the change is very frequent (lost and mended, make up and off). The result, of course, was a tragedy, and soon it fell.

4. Stability of content. We know that search engines like new things more sites, but this new is not to say the site a few days a revision. We'd better insist on adding a certain amount of new content every day and regularly, preferably original, and not too little. This is good for attracting spiders. But the move is the contents of the home page all changed, or even the template has changed, and so on, this "new" is fatal, not a few days will definitely fall.

Second, external links. There is a sentence called "Content for the king, outside the chain for the emperor." Although not necessarily outside the chain is more important than the content, but also reflects the important role of the chain. When the site has a ranking, we have to find a way, every day for its regular increase of 5 or so stable outside the chain, not necessarily a lot, but your stability and accumulation. And friendship link is also a good choice, but not too much, generally 30 or so enough, and then do regular inspection, found that there are abnormal station immediately deleted.

Third, the website security. Search engine is not a fool, it is impossible to give a high ranking of the site of security risks, and many experts will put your site as a test of his ability to the platform, so that your site was hung Trojan, or modified the website robots.txt files prohibit all spider access. So web site security is also important. We have to regularly to the background and the server to play patches, in peacetime maintenance attention to firewall settings, as far as possible not to hackers and viruses Trojan opportunity.

IV. website Structure maintenance. Reasonable internal links can give a search engine friendly impression. Believe that if you can do the front, then the ranking of the site may be relatively stable. So the maintenance of the website structure can not be ignored. When we maintain content in peacetime, it is inevitable that there will be page changes, mobile and delete and so on. So we'd better check to see if there's a dead chain or a couple of different link errors pointing to the same page.

Can do above, I believe that the home page ranking has been relatively stable. When the homepage has the weight, the internal page weight will also raise correspondingly, thus brings many long tail flow. But many friends will find that the long tail is also quite unstable, even if the home page is relatively stable.

In fact, for the internal page, a considerable weight from the home page transmission, so the instability of the ranking of the pages also reflects the weight of the homepage is not enough. This time we can slightly increase the number of external chain to the home page, but must ensure the quality of the link.

In addition, we can delimit some areas within the page to invoke the new content of the Web site. In this way, the contents of the page will be updated to attract more spiders to crawl.

Also, when we found that there is a certain amount of traffic in the long tail or inside the page, do the above, but also appropriate to the inner page directly increase the chain, so the effect is very good.

Believe that the above points, the stability of the site is not difficult. On the basis of stability, we can achieve stability. This article is designed by YY channel-yy Personalized Network (http://www.yygexing.com) original, reproduced please indicate the source.