Do a successful network project to promote the detailed process

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Recently in the domestic to see a lot of people to promote the writing of the article, think to do the promotion of the high man really many, at present, they do not have so much to promote the experience, only the previous experience of the promotion to share with you, learn from each other! I will share the experience with you when I write these practical experiences. Oh!

The general process of doing Internet entrepreneurship projects

Over the past 1 years, many acquaintances have been thinking about getting into the Internet from traditional areas, or abandoning traditional businesses, and starting new ventures on the internet, hoping to create new careers and new heights on the Internet. However, in their impression, the Internet is a more general and vague concept, especially as the internet media of the four media, from project to technology development, and then to the operation of the promotion, these process issues, for them is very unfamiliar.

So here, I have accumulated in the past few years of some project experience and experience, to do a summary of the process, hoping to play a good effect, but also for these friends to start a reference role.

First, Preliminary project:

Before the project, I added the "Preliminary project" This step, is to explain: some bosses in the "want to Do" and "when to do" between, always in a wandering state, and this wandering period is often not short, the result is likely to miss out good timing. In other words, indecision, indecision.

This stage mainly involves the staff: Boss + decision Team

The end sign of this stage is: do or do not do (continue downward)

Second, the official project:

At this point, we can start specific work on this project. At this stage, you should complete the following scenarios:

1, product positioning and product creativity: (Target user groups)

2, operating objectives: (in the Internet will generally use IP and PV as well as the number of users, browsing number, etc. to digital assessment)

3, Budget input: (How much money can do how many things)

4, Operation mode/cost: (Operations, operation, update, promotion, audit, etc.) Cost)

5, the Profit model: (the current domestic web site profit model is generally not clear, but, there must be a general direction)

Of these, 1 and 2 are directional questions that determine which direction your project should work. 3 is a resource problem, 4 is the operational level and follow-up development issues, in the project must also be taken into account.

Of course, the 5th profit model is also very important, but for most Internet companies, the profit model is found in the development of the site, rather than at the outset can be determined (such as the current video-sharing site, the profit model are still in exploration).

In addition, budget input is the prerequisite of the whole project. As a boss and a project manager, you have to know the money in hand, how long can you support the project? What is the level of "cost budgeting" and "goal setting" that we often say?

This stage mainly involves the staff: Boss + decision team + Operations Manager (COO)

This stage of the end of the logo is: "Site overall planning" through recognition. (To do, continue downward)

Iii. Commencement of implementation:

In this step, it is necessary to identify the functional staff. Some skilled bosses will lead the way, and some bosses who don't know much about the internet will hire the chief Operating Officer (COO) to manage the project.

At this stage, the Operations Director (COO) is generally responsible for recruiting the following personnel:

1, planning (or product) Manager: mainly to the project manager and boss of the big ideas to the details of the team. If the project manager is responsible for brain designers, then the planning product team is responsible for the entire site nervous system designers.

2, Development Manager: Responsible for the construction of the core structure of the website, and bring the team to the functional development of the product.

3, Design Manager: responsible for Web site related design.

4, Promotion Department manager: responsible for the website external market development.

5, Editorial Department: Website update, maintenance and other day-to-day operation functions.

In the initial stage of staffing, it is best to first recruit all department managers in place, then by the department heads according to their own responsible work scope, configure staff and coordinate project time and progress.

In addition, in many cases:

1,1 and 5 of these 2 departments belong to a team (operations), not only in charge of site planning, medium-term project coordination, but also responsible for the day-to-day operation of the site after the work. And the work is glorious and arduous ("The glory lies in the light, the difficulty is long").

But at present, there are many companies, will set up a product department, to be responsible for the planning and development of new products, but often in the development of the finished, throw to (edit) operators to operate. This often leads to a lot of good products for various reasons in the launch after the expected effect.

2,2 and 3 will normally be integrated into the technology department. In addition to the operation of the department responsible for the server side, generally by the CTO to manage.

3, the promotion department usually set up an independent small team to carry out the work, but generally also by the COO direct leadership.

This stage mainly involves the personnel: Operations Manager (COO) + Department heads This phase of the end of the logo is: the Department of Supervisors to the post

Four, product prototype:

Prototype design: This is primarily a matter for product team members. In the full understanding of the Boss and COO premise, in accordance with the "Site overall planning" program to carry out the detailed work of Web site products.

and complete the prototype design within the specified time.

The prototype design will typically undergo multiple revisions of the proposal. The main is the early "site overall planning" in a variety of text described in detail into a finished product site a process.

This stage mainly involves the personnel: Operations Manager (COO) + department heads.

The end mark for this phase is: "Product prototypes" are passed.

Five, development + design phase:

In this section, generally by COO control the progress of the project, the product manager is responsible for their own range of product progress. Design and development Manager coordinate, arrange manpower to carry out project design and development work. The specific process is not much to say.

Other departments: such as Promotion Department, editorial Office, customer service department and so on operators will start to do the site on the preliminary preparation.

This stage mainly involves the personnel: Operations Manager (COO) + Design and Development Department + planning product team

This stage of the end of the logo is: product design and development to achieve the level of product planning team to meet the requirements.

Six, Beta:

This stage is basically planning, development, design is basically off, this time need to operate a team-oriented, supplemented by other personnel, to carry out the site's internal testing and content filling and other perfect work.

This phase mainly involves the personnel: team All personnel

This phase of the end of the logo is: to meet the "site overall planning" and "prototype design" requirements to reach the on-line standard.

Seven, the public test/operation (Launch):

At this stage, the website has been online.

This period of time the main work is: Handling bugs, optimization functions, content, such as filling.

Viii. Operation:

The stage has been set up, and it's time to play the role of the (COO) operations team. Technical team back to do routine maintenance work.

Nine, the result:

As an Internet enterprise, its results are in the following ways:

1, self-reliance, stronger and bigger. (Example: Huajun, Chinaz, etc.)

2, find the wind. Take some equity in exchange for wind investment, so that their early investment can be set up. (Example: Youku, cool 6, etc.)

3, was acquired. Take most of the equity in exchange for capital, with profits. (Example: 51.com, etc.)

4, listed. It's a long way to repair. (Example: Sohu,sina, Net Sheng, etc.)

Added：

1, this step is only suitable for Internet entrepreneurs starting from 0, so I omitted a lot of non-core steps. Especially in large companies, a product from planning to launch, involving too many departments, resulting in huge communication costs.

2, I hope everyone in the Internet business, do not be too optimistic, too optimistic that they died without knowing how to die. Nor should it be too pessimistic, because the Internet is an opportunity everywhere.

3, I hope you can carefully prepare for the early stage. To paraphrase: The road is tortuous and the foreground is bright. Hope to communicate with you ~ ~

Editor Source: Chongqing SEO http://www.023sem.com.