Do all the best to do fine, site segmentation, how to subdivide?

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Into the 2008, a lot of stationmaster is still very confused, want to do a kind of station? Often see someone ask, do what kind of station can make money, also often hear a sentence, do all bigger than small do thin. Yes, the subdivision of the site can have a competitive advantage, highlighting the diversity of the site, to achieve the basic elements of success.

But how to subdivide the site?

Site segmentation, in fact, is the site segmentation is the target audience positioning, now the site what kind of have, is not caught a group can make a subdivision? In fact, this is not the case, in the subdivision we have to consider such four questions: one is: The group is not easy to gather, the second is: the target group has no more the same behavior habits; Three is: their demand is consistent; four is: the size of the number of target groups.

First question, is the target group easy to gather?

First of all, we can see the success of the net, his target crowd is very easy to gather, mainly the National university students. and college students group, the main range of activities are concentrated in the classroom, bedroom, computer room, their offline and online are relatively concentrated, so it is easy to carry out the site Word-of-mouth marketing, not natural, the site is being publicized and accepted. So, I once saw someone in the discussion breakdown time, said that can make the underwear the doorway, makes the sock the portal, is understandable, may do, but can succeed? Who's going to visit? So, subdivide the first article: the target personnel should be easy to gather.

The second question is: Is there a similar behavior?

What kind of group calls for the same behavior habits? For example: Webmaster groups, they have the same behavior habits, they do the site, care about the ranking of the site traffic, care about how to make money, who care about the space cheap who's space stability, like to stay up late and so on, so a look: a special net earn stand out, Is the traffic exchange website out? IDC Lab website has, this is the analysis of their behavior habits after the breakdown. By grasping their common behavior, we need to start from one point and create a new field. PPG's success is the best example, PPG Chief marketing officer Shong said: "Our success mainly from two aspects: first, positioning accurate, close to the consumer; second, the appropriate profit model, eliminating the cost of other links to meet customer demand for cost-effective products. Accurate positioning is to find a group of common habits, the Chinese young are mostly male white-collar workers, they are accustomed to the Internet, they also seek the most personalized elements, they are accustomed to at the computer and do not like to buy a shirt and full street running, and PPG are in line with their habits. So, YESPPG can succeed!!

The third question is: are the needs of the target population consistent?

Now is gradually starting to fire up the new way: Webgame, is the game from the industry again subdivided out of a new field, the network game everyone is very unfamiliar, but the network game to download the client, the key card, and put the game on the Web page to operate, Undoubtedly gives a lot of office gamers a lot of convenience and fun. The main group of Webgame is office white-collar staff, they are high income people, they do every day in the office to buy the computer, also need games to easy, at the same time, the company's computers have done a certain processing, can not easily install the game client, these are their common to face the environment is their common needs. So now the online web game began to slowly have the flash game driven out of the lake trend. Therefore, it is the third principle to extract the common needs of the target audiences of the website.

Question fourth: The size of the number of associated target groups

The number of target groups associated, why mention is the number of associations? Very simple, for example, is the number of twins very small? But they have a big relationship, they live in society, they have family, friends and co-workers, they are all connected. It is not absolute to talk about the size of the target population. Baby tree is very good, accurate grasp of the baby's associated crowd, and the site segmentation success, very worthy of our reference.

The statement is not good, please understand. So, for want to do a more breakthrough site, and do not know how to do the Webmaster friends, hope that these four points can give you a little bit of thinking sparks .... Thank you

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