Do five basic work to easily reduce the rate of jump out of the site

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For the jump rate this problem, I think a lot of optimization staff are very clear, a site of the bounce rate shows whether the site is a visitor's favor, and the bounce rate for our site rankings will have a certain impact. The lower the bounce rate, the more visitors like our site. The author thinks that our site's bounce rate should be controlled under 50%, so how can we really easily reduce the bounce rate of our site? I think we should start from the following five basic work, then reduce the bounce rate is not difficult.

First, to ensure the opening speed of the page

The opening speed of the Web page is too slow, directly affects the user's friendly experience, a slow loading speed undoubtedly increases the user's bounce rate. For this we selected the server stability and speed must be perfect, for the site, the picture on the page, JS, Flash, etc. to the maximum compression and streamlining processing. Overall, the maximum number of times a page is loaded is not more than six seconds.

Second, concise and clear page design

Visitors to our site, the first entry into the visitors eyeball is the overall view of the site. Imagine if a page layout design of a mess, or colorful vulgar design, the user still have the mood to see the content? In this regard, I think that the simple and clear and unique style of the page template can make visitors have a more comfortable reading environment! When you design the page, At the same time, according to our target users of the attributes of the corresponding color typesetting design, so as to truly capture the hearts of visitors.

Third, improve the quality of the site content

Just like a person, it is not enough to have external beauty alone, if there is no inner beauty, she is also a vase at most. For our site list to have speed and eye-catching designers not enough, visitors to your site is not to appreciate the design of your site, they mainly want to get the information they want. and content is a site's soul, its impact on the site rankings and the level of bounce rate. The author believes that our content needs to be refined, not indiscriminate!

Iv. research on the psychological needs of visitors

For our grassroots webmaster, do the site is to do the flow, do users. A site has not studied the target users can not be successful long-term operation, which we need to continue to analyze, visitors to our site for what purpose? What do they need to rejoice? What Joy does our site offer? It is only through the analysis of the visitors that we will be able to make better content to meet the visitors, Increase the viscosity of the site, so that more visitors to stay on our site.

Five, the Site page layout reasonable adjustment

Site page Layout We can be divided into early design and later fine-tuning, early layout we need to be based on the needs of the user layout, but it is not possible to all the issues are considered clearly, in this we need to analyze the second stage of the layout, which we can through a number of columns backstage access to data to analyze the user, Some users are concerned about the content of the search for a conspicuous position.

In general, the resolution of the site's high jump rate is the key point is that we need to understand the real needs of our visitors, so that after the demand to meet the visitors, naturally reduce the rate of site jump is not a big problem. This article by Taobao Crown Shop http://www.jgdq.org exclusive feeds, reprint please leave the link, thank you!