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What is the viral marketing method?
What is the viral marketing method is to use the active communication between users, so that information like a virus spread, so as to achieve the purpose of promotion. We can use free e-books, free software, free flash works, free greeting cards, free email, free instant chat tools, and more. If applied properly, this viral marketing approach can often achieve very significant results at very low cost.
I think that free flash works can be a key point, make some creative works to add our website address, attractive people will be to reprint this is not for our website did free advertising it.
Free greeting cards attached to the website of our site to do some exquisite, you can qq,smn mass form or e-mail form distribution. It would be an unexpected effect to spread among these communications software. Ordinary ads will make people resent the greeting card will give a person a warm salary comfortable feeling, can greatly increase the effect. Free mailbox can be a large number of increase in the site's customer traffic, more access to customer information.
Number of visits, online user registration quantity is important but, the amount of traffic is not our ultimate goal, our focus is the user's real information. Only have a lot of customer information is to have more billing. Even if the flow in high can not retain the content of the customer is futile, so we have to rely on their own unique advantages, through the implicit, rich cultural charm of publicity to carry out public relations activities for enterprises to improve their image, enhance market visibility, create more business opportunities, Advertising can not achieve the way to improve the audience's loyalty to the enterprise.
So that users can easily access to valuable information and services, is the essence of network promotion. For example, when I do www.fucaiyuan.com, I am very focused on the way to let members become your viral marketing tool.
2. Explosive news effects
31 Heavy Industry Blog Door incident also originated in the network, and caused a stir, President Wenbo in his blog on a succession of comments, publicly criticized at that time the hot spot xugong mergers and acquisitions incident, suggesting that Xugong is suspected of fraud. Wenbo's blog is thought to be a malicious attack on the Xugong takeover, the speech, even triggered the stock market fluctuations, to wombosi and 31 heavy workers were also pushed to the loss of the public letter of the cusp, netizens have questioned to Wombosi's behavior, is personal behavior or business behavior, the interference of economic events is malicious or unintentional? Blog Gate event, the rapid spread on the network, apparently a "malicious attack" to the Wombosi and 31 heavy workers have met the public's cold shoulder, the main point of view of the network is that the Wombosi move is to buy a xugong to do the bureau. But after the event, the Internet's search for 31 of heavy jobs and Wombosi has surged, adding up to a total of more than 600,000.
After a short, but hot enough uproar, to Wombosi also chose a high-profile appearance, in Sohu's network interview solemnly pointed out that the blog speech is purely personal remarks, only for discussion. After the network of speculation, in the Wombosi to clarify, blog gate event also gradually cooled, 31 heavy industry and to Wombosi's popularity has soared up. is the ultimate purpose and effect.
Through this we can see how the public benefit of the news is so great, although the practice is a bit risky, but if used properly, can control is not easy to be a fairly perfect advertisement.
3. A crisis-point approach
Maple Choose Tianya, is because the Tianya appeared cosmopolitan 99 questioned the post, and for a time seated a large number of viewers, many people from the car formed the first impression, is the car rotten, poor technology. If Shanghai is indifferent to the registration of Tianya, will not cause a big crisis, but do not rule out the possibility of "butterfly effect". Maple's cleverness lies in being able to deal with any minor signs of trouble and to deal with a trivial situation in a calm and open state. As a well-known enterprise of the boss, Xugang personally fencing on a small matter to reply, can also be said to be well-intentioned, opened the horizon of the precedent. Xugang's behavior is just the embodiment of the maple in the crisis to deal with the smart, subtle see real work. By the end of the Earth's recommendations, the general public will be xugang and maple behavior applause. The purpose of PR has been achieved, the small crisis has been dealt with, but also to the greatest extent to arouse public goodwill, so that the public to witness the hearts of Pu.
On the counter side, the tentative thing is Maple's ego hype, this approach to crisis as the point of view can also be said to be full of creativity. The web is already riddled with questions about many events, and few companies are able to deal with them alone. Maple choice in such a background, very a bit out of the meaning of the birth, more able to form hot spots, convergence of popularity, to achieve the advance goal of self speculation.
Such speculation can let us see "Tianya" "mop" and other big gossip site's influence is quite large, if we can make good use of it will benefit from the shallow.
We advertise do not send a look is the post of advertising, so you send out, diligent moderator in 1 minutes to delete, serious also sealed your IP, such propaganda not to do. Send the content of the post, according to the nature of the forum to send related posts, and finally can be written as: "This community of strange flowers who have seen"
In the content of the post we can put some of the plot of the community with flowers and other techniques. Because in front of the Olympic building, there are like cabbage flowers can be color is not seen by everyone, attracted a lot of attention. This is to catch people's curiosity.
According to my personal experience, the effect of the software and film and literature forum promotion is very good. But for some site effect is not very obvious, because sometimes the forum does not necessarily have your this section for you to publish articles!
4. Blog: There are a lot of free blog applications, apply a few, in the top of a few good articles (the best hot, attractive), do not do pure advertising, do your own URL connection can! 5. The net Picks: the forum has the friend to mention the net to pick the effect. NET pick is not new, do not discuss, but the company's article submitted to the net pick, the effect will be very good, nets pick a day to bring more than 10,000 of the IP is completely possible, how to operate, we discuss! can go to the Internet search network pick code, add to the company's website. 6. Publicity is more difficult, but since the choice can do station, you have to insist. Pay is rewarded. 7. Links: Links brought by the IP can not be ignored. And a good station to do the link, can bring a lot of traffic to the company. Connection is also very skillful, you can stand alone in the site to make a separate link area, specifically to deal with major stations, told him: I put your station focus on promotion, may be able to attract some of the joint. 8. Web site Links: Analysis of several sites, especially the music station, they are in all the size of the site home page categories have links, so their PR so high, traffic so large. Through analysis, the company can and small Web site cooperation, now web site encyclopedia many, you can log on them.