Do network promotion, not only SEO

In Beijing participated in a large and small many parties, but did not participate in a complete network marketing, network promotion as the theme of the party. The weekend was very fortunate to be invited by the University of Yili Network, participated in their organization of "Network marketing annual meeting."

The size of the annual meeting is not too big, the venue is about 100 people. Most of them are young people who are learning online marketing, and the organizers have invited some of the industry guests to share experience and interact with each other. Attend this annual meeting to find the most speakers, students ask the most online marketing means, is SEO (search engine marketing). Let me feel a little bit and do not understand, why everybody mentions network promotion or network marketing, just think of SEO? I have always felt that SEO is only one of the many means of network promotion. Often someone added me QQ, the first sentence is to ask me is not to do SEO, or some of my introduction online is to do SEO, some friends outside also introduced me to do SEO. Let me a little helpless, I wrote more than 100 network promotion articles, of which only a few and SEO-related. But after you read, just remember that I do SEO, and the others are ignored. If I really what SEO master, I will admit, but unfortunately I am not, I would like to know that there are mouchangqing such a person is to do the network promotion, rather than do SEO.

Legend: In the online marketing conference site

Take their own examples, in March 08 ago, do not know how to do SEO, also do not know what the site for friendship links the real role is. In 05-08, will not SEO this period of time, I did not do network promotion it? Can not promote the site? Obviously not. I have done a number of companies in Beijing to promote the work of the network, but not a company is because I will do SEO, recruitment I went in, nor a company is to recruit me to do seo. So I would like to say that SEO is indeed all the means of promotion, cost-effective, but can not be unique. Search engine algorithm every day in the change, which day Baidu Gg, Google mm unhappy, said K you so k you, if your site at this time only rely on SEO, is it possible to close the doors.

For example: There are two sites of the same type, there are 1WIP, one site from the search engine only accounted for the total flow of 5%, a site from the search engine antecedents accounted for the total flow of 70%. What websites do you think are doing better? May one day these two websites are the search engine K dropped, whose website affected the lowest? and search engine traffic, who can not be guaranteed to be very targeted traffic, but also because of the site and different, see the optimization of the key words. Generally in the industry, especially has been built more than 1 years old site history, search engine traffic accounted for the total site traffic 20% is more normal, if only accounted for 5% of the site did a good job, if accounted for more than 50% more bad, over-reliance on the search engine is not good. Last night, listening to Webmaster Voice network radio, friend Yuequi in the inside also said, now online advertising accounted for only 5% of China's entire advertising market, and the search engine traffic accounted for only 20% of the site traffic, calling on everyone not to think about how to optimize the site every day, but to consider some other methods.

Remember at the beginning of 06, wrote 2 "Forum publicity method Refinement" article out, a lot of webmaster add my QQ, ask me how to promote, some of them are doing a few years old site webmaster. I was puzzled at that time, some do a few years old site webmaster, but to ask me a half a year to contact the Internet, how to do the new website promotion. Then I realized why. Because there are a lot of webmaster, is the site done, and then wait for the search engine to flow, if the search engine did not flow over, do not know how to do, in that unprepared. or some webmaster site production technology is very cow, every day to change the site to the past, the pursuit of so-called perfect, there is no time to research and promotion. And I just belong to do not understand the technology, and do not understand the SEO people, so at that time to do some other promotional means, trying to bring traffic to the site. Now looking back, I do not feel sorry, although the promotional means, may be more slowly than SEO, and more hard, but they have gained more other promotional experience.

So I hope those who do network marketing training, or learn to promote the new people, not only to the vision of SEO. In addition to training seo and learning seo, in other promotional means, can also be fully understood. In order to become a real network marketing professionals. In the training of hundreds of millions of visitors, very happy to find, in addition to the site optimization training, as well as "network advertising", "Network integration Marketing" and so on some other practical means of promotion, not simply talk about site optimization. Of course, if you can do the ultimate SEO, it is also very good, in the weekend's online marketing meeting to see a search company to open a number of SEO position treatment, monthly salary of 150,000-200,000, very seductive, but this year the real SEO master too little.

can be the promotion of a certain way to achieve the ultimate is the best, if not to the extreme, more familiar with a few promotional means is also good, at least don't worry about finding the right job. I have been to their own requirements is, familiar with and master all the means of online promotion, as long as the site can bring effective users to promote the means, I am willing to learn and try.

Mouchangqing (mcq0544) Stay

2009-12-30