Do network promotion or network promotion?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of network technology, E-commerce Rapid follow-up has been obvious, perhaps not e-commerce on the business can not be the era of the day in tomorrow, Jingdong, when, Alibaba ... The rapid rise of a commercial empire has foreshadowed the status of E-commerce and the future development of enterprises. Then, how to enable customers to fully and quickly understand the enterprise is the first important step. Website promotion is put in the first place, look around the market will see countless search engine promotion services, this is a good promotion opportunity, but you have to pay some money, although this may not be very expensive, but should consider whether it is necessary to make this part of the funds.

If you use SEO technology, then search engines will be free for you to promote

When a customer needs a product or service, always first in the online search related to the various types of information and contrast, if the use of SEO technology can be more information to show customers, and to allow more people to see, then they will have a part of your customers, the greater the base to bring more customers.

Site optimization is not complex, mainly to follow a few aspects:

Site Internal optimization: Site code optimization and streamlining, modify and delete unnecessary code, so that search engine spiders crawling faster, smoother, using div structural layout to make the site more beautiful and conducive to code optimization. Redesign the site keywords, description, title, in order to make search engines more search, according to the site keywords, description, title weight of the different, the principle of using participle should be in description, The title part according to the proportion appears the website keywords, the homepage navigation, the article title, the footer navigation Part also should appear keywords, and the Anchor text Form link to the homepage, promotes the website weight. Article layout as far as possible not single, illustrated and modified picture description as the key words. When the first page has a certain flow and ranking, should be in the page set up with the site related to different keywords, the operation of the page ranking, using the internal page to enhance the site traffic. Optimize the Site directory structure, change the URL settings, the lower the URL level, the higher the weight, and do static or pseudo static site.

Engine spiders like to constantly update the content of the site, then each page of the site as far as possible settings such as random articles, hot articles, comments such areas, so that every time the spider to crawl will see different content, add freshness. The release of the regular quality of the original article, article content as far as possible original, let spiders think is the new article on the site to enhance the weight is very helpful, Baidu than Google focus on the article within the chain construction, the internal page to the key words as anchor text chain to each page or home, anchor text density control under 8%, in addition to form a Web site to increase the viscosity , increase the time of spider stay. According to the site on-line and the time is different, properly adjust the keyword density and optimize intensity. Set up the associated Web site, using the site's two-level domain name to build a new site, and in accordance with the optimization rules to help the main domain name to enhance the weight. For Baidu's algorithm, more inclined to blog and question-and-answer classes have substantial content of the site, in order to increase the amount of collection and update frequency, available sites of the two-level directory to build blogs, and regularly publish relevant high-quality original articles. Build Station group, want to have a good ranking, site links must have a certain system, using the station group strategy to increase the weight of the site.

According to the website's promotion period different, each period has the different emphasis:

Early promotion of the site: the site to establish a good link with some partners to establish a website. In addition, in some media and industry websites to publish corporate news.

Website medium-term promotion: When the site has a certain amount of traffic, to continue to maintain the number of visits and brand promotion, in the relevant industry sites to put online advertising, such as the site of the ads, in the relevant professional electronic publications advertising, and partners to Exchange resources.

Post-site Promotion: Participate in the industry's rating and other activities to obtain news exposure, conditions permitting, construction and enterprise Services-related industry information station to assist the promotion.

Tracking the effectiveness of site promotion, analysis of Web site traffic statistics and diagnostics, improve the means and plans to promote. As a website promoter, the website optimization process should also pay attention to the user experience, with the site design staff to modify and adjust the structure of the site, write the relevant original articles, to the major sites and forums issued outside the chain. Analyze the data and make the next promotion plan according to the effect of the promotion. Another use of more promotional methods, such as Mail, e-books, blog promotion.

Source: (www.lhave.com) LAN Hai Network original A5 first, reprint please keep.