Do not follow the same station to meet the needs of users is the key

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Recently everyone in the hype SNS, every day there are large and small SNS site out, for a time, SNS has become the entire mutual understanding of the industry's hottest few letters, as if the Internet practitioners, you do not talk about SNS is outdated.

Now the major Internet companies have followed to hype the concept of SNS, and bullish to announce their 1.001 billion registered users. Regardless of SNS itself to these big internet companies bring real profit model, big site in the hype SNS at the same time, he has profited, because they need to use this new concept to earn enough media ink, to attract the attention of the public, to prove their own investors are walking in the forefront of the industry. For large sites, SNS is what is not important, the important thing is the process of speculation concept.

So for some currently do not have hype popular concept of small and medium-sized sites, spend all day studying how to use sing uchome to imitate a happy net, and spend some time to study what your users really need. Small and medium-sized sites do not need to go with the SNS wind, you only need to be with the user's wind, the user said want things, you do not meet, every day to post imitation net template, in fact, you have already on the set of happy net, has become the poor webmaster poisoned.

Fun Online Also on the time of half a year, art is not the most beautiful, but only the technology of a few programmers, why our heads can reach 50%, our pv/uv can reach 20, we registered users each month new close to 10,000. The answer is to study the needs of users and try to meet them.

1, users give you advice, how can you not hear two ears

Many of our rules design or function development needs are from the user's advice, the user is the greatest creator of the Fun network. Moreover, we have benefited greatly from the user's suggestions. In the past, the points of the fun net were completely consumed by the way of exchanging gifts, although more than 10 kinds of gifts could be exchanged each month, which could not meet the needs of the public. One day, a user sent a letter to the administrator, asked "can not open a mall, a small number of goods complete with integral exchange, most of the merchandise with integral offset discount, so as to provide members with a variety of options, but also reduce the cost of fun network." The proposal was soon put into practice, and the effect is very good. Some members said that "Fun network parking game is too monotonous, can do PK nature of the parking lot competition", this proposal later on the derivation of our "Crazy parking Lot": Contestants 6 days in 3 stations PK, each of the score from 0 start, and finally ranked according to the overall score. When we hold the first "crazy parking competition", there will be businessmen to sponsor our second "Crazy parking Competition" to provide free paternity suit for the winners. The second competition was just over, and the number of participants was much higher than the first. The same parking space game, we play more interesting than happy net.

2, user needs right in front of you, how can you ignore

Fun Network opened a forum, inadvertently opened a general section "Gifts & Free", after a period of operation, we found this section very popular, because everyone here can see a lot of the latest "free Trial", "free Gift" information, and these information is officially fun users of the network's mother's favorite ( To satisfy women's greed for petty gain. With the increase of information, we found that a lot of false information also flocked to, some in order to cheat traffic, some for the money. Subsequently, our technical staff in the Forum to develop a simple small function: information reviews. Everyone can comment on 10 messages per day, each time you can get a shell (fun net of an integral name) award, when there are 3 or more than 3 people evaluated this information, the system will automatically generate credibility. The user can judge the authenticity of the information according to the credibility.

This small function on the line, is sought after, the popularity of this page is also getting higher.

3, the user is God, how can you resist them

For the simplest example, many sites have a number of ads on the account (I said is artificial hair, not the shameless post machine), then the site administrator to see the first reaction is: Delete, seal number, IP. However, the practice of the fun net is to convert the enemy into a friend. We make rules to guide you to send ads, or even special to open up ads to you, as long as the site can contribute to the prosperity of the website (send original content, answer other users ' questions, recommend friends registration, etc.), we will be the home hundred yuan advertising bit for free to you. To this end, we opened up a advertising system, specifically for open shop users to provide advertising positions. Users earn points by participating in the site activities, and then by points to change the advertising position.

The top 10 of the above list will be able to get multiple ad spots. So that users can fully aboveboard to fight for advertising, not like the mouse-like in the administrator's eyeing under the huge risk to send advertising stickers. "Convert enemy to Friend" perfect realization.

4, users need you, how can you stand by

Fun network of many users belong to the computer this thing is not very proficient in women groups, users will often post to ask some basic computer knowledge problems, we did not say "No, such a simple question do not know", but, sincerely to find ways to help them, we have carefully prepared some tutorials such as " How to compress photos stored by digital cameras below 1M How to use the QQ screenshot, "How to Empty S" and so on, perhaps you will say, these things Baidu is not all know, but, compare: direct answer "You go to Baidu" or elaborate a help document, which way more embodies the care of users. Don't forget, the user is not a dead ID, but a living person, people are emotional, you care about them, they naturally "cast to the Peach newspaper to Lee."

There is also an example, is a member in the Fun network post "friend of the baby heart problems prepared surgery", we see this post immediately after the top, and launched a "Love relay network Like" activities, at the same time through QQ, mail, station letter and other forms of mobilization and call on netizens for the baby thread to send blessings. The children's parents heard the news, very moved, and through our members expressed deep gratitude.

Conclusion

In the gap between the big Web site we rely on what survival? Money, people, potential we are in the weak, only our meticulous care and care for users, they will stay, give us "the hope of life." If you ignore their needs, self-righteous to blindly wind, I urge you to leave quickly, do not waste your youth on a half-dead website, you ignore your God, you think you can live? Small and medium Web site can not use hype concept of the way to earn their attention, Can only rely on the founder of the site step down, 10 years eight years later, you will not die also become fine.