Do not let the content of the site exclusion impact ranking

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The concept of the exclusion of content in the station may not have been heard, and the site content exclusion of the harm to our website is indeed there, if our site exists in these content, will affect the user experience, directly affect the ranking of our website keyword, so in our site can not exist too much of the mutually exclusive content.

1. The content of the site in the exclusion of the first point from the website title. Website title is like a person's name, especially in the Internet, the virtual world, your site's title Professional or not to the customer's enough impression is very important. Because the user in the search browsing, always find the title of their own needs, and then click, then we will be the title of user needs analysis. So let's use the following example to analyze which Web site is more likely to attract user clicks.

This is two competitor's website, the first website title has the product, namely he this website exists the LED advertisement car, the mobile stage car these two kinds of models, but behind this website only has the LED advertisement car This kind of model, the LED advertisement propaganda car, LED mobile advertising car is for led advertising commander end of the keyword expansion, this is the difference between two sites, so if you as a user, will be more inclined to click on which site? Of course is the back of that, because the site in front of the customer interference factors, I was to buy led advertising car, And you do provide the content of the stage car, which is to search the LED advertising car into your site is a rejection of customers, users do not want to see their own keywords unrelated content. In addition, the description of the first website has its own problems, the last word simply does not make sense, another domain name is the first letter of the keyword, so that the search engine is not recognized, and the second site is the domain name of the LED advertising vehicle abbreviation, the user will know that this site is to provide the information of the LED car, And from this point of view, the back of the site is more professional, and users are more willing to click on this professional content.

2. After the title of the first page is finished, we say the layout of the homepage content of the website again. Home page is the highest weight of our site, so we have to make full use of the resources of the home page to our site for a reasonable layout. At this time we have to emphasize the site of the harm of exclusion. You can think so, when you go to buy clothes, you are more willing to go to a store or to a clothes have some grocery stores? Why today's stores so hot, it is because he is very targeted, only to sell a certain brand of clothing or only sell one type of clothing, women's underwear for example, only to provide underwear, You can not find any clothes except underwear in his shopping mall, this will not interfere with the user, the user may choose at will, instead of looking for half a day, only in a corner of the shopping mall to find their own underwear, which can save the user's time. And in China, if you have a variety of men's clothing in the mall, women's clothing, such as women's underwear, a lot of girls are not directly ask the shop assistant where there is a sale, they generally will be silently looking for, in the search, they will go directly, this is like our website, when users want to know a product on your site, and need to spend a lot of his time, he will jump straight out, after all, users want to change a site too easy, just want to small hands a little bit the upper right corner of the closing symbol, you deeply hurt your users. So the following two websites, if you want to buy led advertising cars, which site do you want to open?

Figure I

Figure II

Obviously the content in the back of this site is more professional, he lists all of the various types of LED advertising car models, and the above site is not only the existence of LED advertising vehicles, as well as other types of car information, it is obvious to search the LED advertising vehicles in the user is exclusive.

We do SEO should all understand the principle of cake, if your site is not related to more products, you get the weight of each product less, in the limited resources, you can not meet all the keywords in the station. Here I suggest that you read the book "22 Business Rules", many companies have made the same mistake: IBM was once known as a professional micro-computer manufacturer, and when he entered the mainframe market to expand the chain of his products, not only did not succeed, even his own professional micro-computer manufacturers have lost their status, It's not worth the candle. So we do not be too greedy, in the need to focus on the main force, to do their own advantages of the product can be.

Home is our most valuable resources of the region, so we must be reasonable to use, so that users fall in love with our site, the small station to do little and fine, this is the significance of the existence of small and medium enterprises site, if little and fine can not do, how do we compete with others? Here we suggest that if the company has several different types of products, Can be divided to do a few sites, rather than a site all listed, or you you a keyword ranking one can not do it.

We are more inclined to provide users with more professional, high-quality content.

This article by Cheng Media led advertising car http://www.ledche.net/original offer, reprint please respect original information.