Do not say but believe marketing-oriented website Construction winning trust is the key

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Whether the enterprise or the individual, the ultimate goal of website construction is more to show to the user, rather than admiring intoxicated infatuation. Therefore, the broad sense of marketing-oriented web sites are not limited to the sale of goods or services, but caused the user to resonate, so that the value of the site and the core concept of a perfect deduction and effective delivery. But all this is built on the user can find the site, and win the trust of users on the basis of marketing-oriented website construction to win user trust is the key. So, how to win the trust of users? When the user enters the domain name, waits for half a day but cannot see the website, the nature cannot obtain the user to be trusted. In addition, the exquisite professional page design, rich and informative website content is also the key to win user trust.

The key to win the trust: stable and safe operation

Search engine or user, no matter from which point of view, the site safe and stable fast operation is of paramount importance. Google has clearly stated that the site load speed into the site weight assignment factors. Not only is the natural ranking, in Google AdWords keyword advertising account, there are similar to the assessment factors. Users, not to mention, more and more impetuous now, fast and stable web site loading is particularly important. Not only speed, security and stability are also important. Imagine when users browse the site to find that the site content has been tampered with, or because of browsing the site and let users of the computer virus Trojan. In this way, how to win the trust of users?

Only have rock-solid hardware and software quality, to make the site safe and stable fast operation. Since the market has been lax, and there is no need to invest too much money, now there are a lot of site construction companies everywhere. But there are only a handful of website-building companies focused on quality and service. Many companies due to technical strength restrictions, the use of open source CMS as a Web site system to provide customers, open source is good, and open source program execution efficiency. But open source also brings another drawback, that is, hackers are also familiar with the process of writing ideas, security on the discount. DNS and Web site host quality and security, but also constitute the stability of the site can be a safe and fast operation of the main factors, and safe and efficient program writing is equally important.

Key two: Professional fine design

90% of the Enterprise site columns are very similar, no outside of the enterprise profile, product display, service introduction, news, information feedback and other functions, the key to win where? is the web design. Said our marketing-oriented website construction does not say and believe, in fact, good design has been communicated to the user. Professional design, the first should be a perfect embodiment of the industry, such as cosmetics company's website design can not be as mechanical mold, cosmetics site should be beautiful poetic, and mechanical mold is more stringent norms. In fact, professional design should be able to effectively packaging enterprises, good website design must be in line with the Enterprise VI image, can effectively convey the core value of the enterprise.

Highly competitive market, so many website construction companies to launch the original template site, due to cater to the "cheap" psychological expectations, template sites even occupy the enterprise site construction of half. However, the template site is not as beautiful as imagined, and even sometimes hinder the development of enterprise Network marketing. The same design, and even the industry does not separate categories of mechanically, naturally not fine professional, so that the website design and corporate image "." If you use such a website, to carry out search engine keyword advertising promotion, is undoubtedly a waste of advertising money to the enterprise to do the opposite propaganda. And a more professional custom development of the site, but also only thousands of yuan.

The key to win the trust of three: reasonable search performance

Do not know how many sites, especially corporate websites suffer from the search engine "incognito" suffering. To know, reasonable search performance is also the key to win the trust of users. When users search for a product name, the natural ranking of the former site, not only will have more opportunities for attention, but also easier to win user trust. This site optimization of the scope, we do not open the discussion. But at least, when the user enters the enterprise name or the product trademark, the company brand size, the official website of the enterprise should be shown in the top 35 of the homepage. Search engine in a few users to browse the way the Internet, the search engine can not be retrieved to the target site, the user experience is just empty words.

What is the reason for many sites in the search engine is difficult to find, or poor ranking it? The first is the web design and program development reasons, such as a large number of js/ajax/flash and the use of IFRAME technology, although very flashy but not friendly to search engines. There are also keyword layout unreasonable, and even many sites even keywords and description are not defined, such a site how to talk about search engine performance? The second is that the site can not be safe and stable operation, or load speed is not meaningful. No doubt, often downtime of the site, the virus attacks by the Web site, in any case not in front of the search engine.

Marketing web site Construction is the trend of corporate Internet marketing, this trend is not only the future, but within reach of the present. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the marketing-oriented website construction trend and the key to success lies in the perfect grasp of the details, is to win the trust of users. With the deep application of WEB2.0 and the widespread popularization of social network, trust must be the prerequisite of Internet marketing for enterprises. and the establishment of word-of-mouth and good impression, from a professional fine, fast and stable marketing-oriented web site construction began.