Do not say to me, "Users will learn once."

The last thing I like to hear about a product's design is "I admit that it's not well designed here, but I'm using it for a second."

Really learn once will use it? How many times did a baby learn to speak "Mom" first? What you think a simple one thing will be put on others is absolutely not guaranteed to be established. I remembered six months ago at Company B did a http://www.aliyun.com/zixun/aggregation/8135.html "> usability test, recording all the errors the user made while using a certain piece of software, and after-hours data showed that for One of the most mistaken features is that more than half of users repeat mistakes twice or more here, and make a mistake again and again (and I think PM was also carrying "users learn once and for all" when initially deciding to do this) The mentality of it).

Whether the user encounters another problem that has ever been wrong will still turn into the gutter. This needs to be considered from two aspects: one is the difficulty of the problem itself, and the other is the user's own experience / ability / will, all due to the situation Differences vary from person to person. Without any experience, data or theory allows the user to use it once. There are countless people in this world who have not logged in their QQ after learning many times. They still do not enter www.baidu.com after learning many times, and even do not switch themselves after learning many times computer.

I think it's a very irresponsible attitude to say "when users learn one application at a time of discussion", which is negative in abandoning the product improvement and absurdly delegating the task of improving product usability to users Self taught. More seriously, such subjective assumptions and at the same time cynically arguing make the discussion of a product design fall into a dead end and can no longer be carried on intellectually. (There's a big topic on how to effectively and efficiently discuss product design, and a lot of articles about this topic may be posted on Lazy Zen, please subscribe to our RSS feed for follow-up)

Back to the main topic, so that all functions are intuitive enough, users do not learn can also be used immediately, which is basically impossible to accomplish the task, but this does not mean that we need to use "users will be used once Ah Q spirit to comfort yourself, paralyze yourself. Perhaps a more effective way to get users to rely on products (whether functional or emotional dependence), facing the back of the loess shouted: "If you love you make a mistake, I would like to go wrong."

Source: http://www.lanrenux.com/?p=305