Do not think the Internet gaming industry users only young people

How many game developers set the user of the product as a young group, because in common sense, games (especially Internet games, hand tours) are young behavior. Have you ever thought that if the elderly as clients, there is no reason to be established? Frederic Chesnais, chief executive of Atari, recently alerted game developers that game products are now competing not only with other forms of entertainment but also with communications apps. Frederick Cenes "I personally believe that the development of our industry to the ages of 35 to 60 is still in some way a gap," he said. ”

Indeed, young people accept new things quickly, reflect sensitive, can quickly become the user of the game. But the internet gaming industry wants to make money, that needs to meet two objective conditions, one is that the player consumes enough time in the game, that is, any game is used longer, the more opportunities to make money, more money, and the second is to have more money to pay for the game. However, the 35-60-Year-old can fully meet the above two conditions, this age group of the cause of the basic stability, life and rest time rules and more entertainment time, also has the strength and ability of independent consumption, not as young as the salary is limited, in order to live all day, not like children do not have credit cards, Also be bound by the parents, not long time to play the game.

Since the theory is that middle-aged and older people are potential customers, then what kind of game is suitable for such groups? According to emarketer released data collation shows that there are 58% of the leisure single game age between 40-59 years old, 60 years old users also accounted for more than 16% of the total number of users. Usually the game is the most concentrated 18-29-year-old users in the casual single game ratio accounted for only 4%. There are also research shows that 50-year-old players like a number of games to simulate traditional games, such as 56% of the players Love card games, 52% of the players like puzzles and logic games, 27% of the players love Quiz, text and desktop games. 92% of the players said they liked to play at home and 55% of the players loved to play at night. Finally, 63% of older players who have children at home say that children affect the type of game they buy, while 62% say their children will teach them new games and techniques.

It was previously thought that the middle-aged and the elderly in learning computer technology will encounter difficulties, and thus give up the idea of contact with the game, but mobile devices touch-screen operation for them without any difficulty, and slowly develop their interest in video games, so that they will gradually contact to understand other game platform. Therefore, the 35-60-year-old players should be the game industry attention, this part of the group is the Internet game or hand to swim in the new world of the sea.