Do not understand the industry do not do business station

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do not understand sales do not do business station, do not go to do what seo. These need a certain sales skills, industry knowledge, the characteristics of enterprise products to support. Without the existence of these knowledge, you will find that you have done the station, there is no passenger flow, or the passenger flow is not your target customers, or the conversion rate is not high! Only people who understand the industry know, what kind of talent is our site should be absorbed by the flow. Recently took over the website is to do a foreign mattress brand. Then our team must understand that the industry has the following characteristics.

1, his early guests will first buy a house, then decorate, buy decoration materials, buy building materials, and then the furniture mattress. So in order to be able to absorb these target population. We do not only the key words mattress these, but also include decoration, building materials, real estate and so on. The group that searches these knowledge will become our future customer!

2, the amount is larger. Any furniture and building materials will face such a situation, the amount is larger. Then we have to consider these things when we choose to be a corporate station. We must let the consumer come to our website can be very convincing, trust us. So the site should be beautiful to the formal, at least have to record something. Also upload some certificates to prove our authority, but also need to pay treasure and other means to do to ensure the safety of the guests funds!

3, Mattress Industry online sales involved in logistics and handling. These are the problems that do not come across other industry sites. And the industry has a particular, that is, many people want to see the kind or to the mattress to lie down and try. So our site's most important in addition to brand promotion, product sales, but also to send vouchers volume. So that customers or our customers can rely on these consumption volumes to gain certain benefits. This attracts each other to come to our store to see, to feel, rather than go to someone else's brand!

4, many kinds of mattresses, how can we let our target group believe that our mattress is the best, is the most suitable for him?

According to this industry characteristics, we need to constantly tell the target crowd, which mattresses where there may be a trick, there are traps, there are things you regret! Of course, not only mattresses but also include building materials, decoration, acceptance of the house and so on. Keep telling the guests how bad they are. The advantage is to imply that we are good, at least we will not do the things that deceive!

5, mattress Industry people will be superstitious foreign brands, many brands are clearly domestic to say that they are foreign to engage in a brand name! So when we do business, we must have Chinese and English. English is not good, at least can be transferred to foreign websites up! Then is the domain name choice, we make the brand called "Shuda", English is "Serta". Domain name change application shudazg.com or sertacn.com? Finally, we compare after the choice of English, that is, sertacn.com such words to the people who enter our website is a feeling that this site is a foreigner to do, more credibility. In addition, we also have some news on the logo on the site will be listed or stressed that our mattress brand is a foreign brand. The name of our website SERTACN written in Chinese is Shuda China. This good memory also shows the characteristics of foreign brands!

In short, according to the above information I believe you will understand that only understanding the industry knowledge, industry information, industry characteristics, we can in the keyword selection, corporate website name, site column layout, site content to make more optimized choice.

This is the first article, the following is "do not understand enterprises and products do not do enterprise station." Article from Shuda China http://www.sertacn.com reprint please keep the link!