Do O2O can't hide bat? Where is the second road?

Absrtact: 58 with the city was Tencent shares of the news came! Black beans began to think of another problem, is not to do O2O to hide bat? Is there another route?

Last Friday, another bat's capital story took place. Tencent has no indication of a 736 million dollar stake in the already listed 58 in the same city, accounting for 19.9% shares. In real money, Tencent costs more than Sogou and Jingdong.

Of course, black beans feel that only talking about cash is not comparable, because Tencent investment in these two also will search and Xun assets injected, and provide a lot of resources. But this matter itself, since Tencent put forward the concept of "connecting everything", the desire for O2O more intense.

Compared with this, Tencent shares 58 of the follow-up cooperation vein is not so easy to ascertain, so with a lot of real money is not surprising. After the announcement, 58 of the same city CEO Yiu Jingbo issued the 10th of the Covenant, 10 days later will be released and Tencent cooperation details. And he was emboldened to say: "[Tencent's deal] will not be so expensive, but later will feel cheap." ”

Black beans feel that the wave of O2O is a wave of waves, and when the basic necessities of clothing after the bat, it is the turn of the classified information site this wave. Yiu Jingbo's words were also corroborated, and when asked whether the investment was meant to be in the team, his response was: "58 have cooperated with the city and bat at different levels." ”

Black beans can not help but think of another question: is O2O a bat's solo? If so, who will be the next to be invested by bat? If not, how should it be developed?

To further comb, the classified information site in addition to 58 of the same city, is worthy of concern is Bai and net. Or, to answer the question whether O2O is a bat solo, they need to come up with answers.

Black beans are more interested in Bai, because a few years ago when I first began to focus on the field of entrepreneurship, its name is called the customer set. It was set up earlier than the 58 in the city, and the models were similar in that they both played vertical and mobile strategies, and benefited from B-end users. But Wang Jianyue is more likely to call it a "platform strategy", a platform that aggregates classified information in various vertical areas.

Bai's founder also has stories, like Yiu Jingbo. Bai founder Wang Jianyue is also a famous technical young man, and seems more than Liao Lai Head, was Microsoft's youngest project manager, China from the media first.

A few months ago, Yeepay paid President Yu Chen a word to let black beans pondering a few days, the effect is that the Chinese Internet and the United States are not the same, go left, go right. Bai and 58 have been through classified information sites. The toughest days of chaos but not the business model, but also experienced a 2008-year classification information recession, and finally become qualified to talk about the future of the remainder. If say 58 the successful listing of the city and get Tencent investment is the victory to the left, then Bai to the right to go the result? and 58 with the city, net compared to the common People's network style is very different, others have set up the sub-category Division deep expansion line, Bai or small team operation, hundred people scale, ( 58 of the team has been close to people) continue to emphasize the use of algorithms to solve human problems.

The first thing to analyze is whether the market for classified information is that big. Although BAT's scramble and 58 of the city's performance in the capital markets have proved this, black beans are still to be analyzed. The necessities of life are just our basic needs, and we all know that the demand for life is very rich. Of course, the first to come out is basic necessities such as the head of the application, but to find water electricians, second-hand trading these low-frequency demand will be driven out, the cumulative demand is also very large. It is enough to accommodate several large companies.

Black beans here to say a little more than the 2008 recession, in fact, at that time the classification of information sites O2O characteristics have been shown obvious. Many people can't hold out because they can't find a business model. Now it seems that the closed-loop classification information is not difficult to build, but unfortunately the mobile internet has not come.

After the establishment of the market space, it is necessary to see how the specific. From the current situation, Bai to the mobile internet adaptation is very good. It moves the end of the traffic accounted for more than 70% of the total station traffic, is the category of the highest accounted for, can do these reasons no less than two points: one is free, China's 857 million mobile phone users, as long as the Internet, you can publish information; second, the product, mobile Terminal page small, more difficult to operate than PC, Bai page design advocating simple, As long as a mobile phone number, you can publish information. And in product design they emphasize that it is easy for an old man to reach the age of 10.

2013 Wang Jianyue had cut off a lucrative new business, others said he was crazy, his reason is that the business "not platform", not in line with the overall direction. Wang does not refuse to make money, but does not make a penny, his dream is to connect all the needs of life. "We are a platform for information publishing. We only do life services information: Second-hand trading, used cars, real estate rental, work, life services, friends, city activities, pets and so on. We just connect the requirements in this area. "You think of the people net as a bulletin board, this bulletin board business is our business, a digital age bulletin board." ”

So users can send messages free of charge in all classes. A year ago, the people on the Internet to send information on each of the categories of free two per month limit. For individuals, one months can sell two sofas, sell two second-hand cars, rent two houses, recruit two employees, find two jobs, or find two girlfriends. At that time, Wang said: "I think this is enough for the individual." But this is not enough for businesses, they need to pay if they want to get more resources. We charge by offering a paid refresh and premium service. Pay refresh and the top is to let the information to the front row, let more people see. "This is the business model of Bai.

If you pay more people, you can bid rankings. For the media, this is a common charging model, obviously, Wang Jianyue The bulletin board also understood as media. His goal is Craigslist. In the past, the main revenue of small and medium-sized newspapers in the United States is classified advertising, only the New York Times and other large newspapers will have brand advertising. So when Craigslist came out, these traditional media lost billions of of dollars a year in advertising revenue.

Speaking of which, you may have seen some differences between Bai and 58. A larger difference is that it is more likely to address individual user needs. 58 on the same city platform there are many businesses to publish information, compared to individuals, merchants easier to manage, the user experience of the promotion is relatively easy. But Wang Jianyue that the message is "personal" and expects to make more face-to-face deals for individual users.

"I can't imagine that when my child was 20 years old, his family was still dealing with second-hand in a inefficient, labor-intensive, and destructive way," he said. I think the classified website is the infrastructure of the future Chinese Internet. "((⊙o⊙) ... Black beans forgot to ask him how old the child is, should not be too big. Wang Jianyue said, "in any country in the world Top10 's website has one is to do classified advertisement." Craigslist, for example, is the seventh-largest website in the United States, and Marktplaats is the largest in the Netherlands. In his mind, the people net is a like Baidu big business.

Have to admit, in O2O so hot, as if we all know how to do, the common people network practices let black beans shook. Success or failure, black beans are more willing to spend time to observe, but this dream and the courage to go to the right I very much admire.

Of course, Wang Jianyue can achieve his dream behind a premise, that is, behind the capital can wait for him so long. The investors behind it include ebay, the Jinsha River venture capital, Benchmarking (Benchmark), Tenaya Capital (Tenaya).

Among them, people are not familiar with Tenaya Capital has a success story-where to go. Another benchmark capital in China's first bet is Bai. Benchmark Capital (Benchmark) is America's top technology venture capital institution, renowned for its harsh investment style and long Term greedy investment culture. Since 1995, Benchmark Capital has been involved in about 150 startups, including Second Life, Yelp, OpenTable, Infinera, MySQL, Tellme NX, Ctera NX, Lithium Technologies and Zillow. Among them, a number of investment cases such as AOL, Twitter, Ariba, Juniper NX, Red hat and troposnetworks investment has become a well-known U.S. investment case.

It can be seen that Bai has a group of very patient investors. Can Wang Jianyue break the bat's O2O solo? or that sentence, time to prove it!