Do outside the chain than do brand keywords

First, the concept of brand keywords. Brand keywords are those that can mark your site, product or company's http://www.aliyun.com/zixun/aggregation/30537.html "> unique brand nature of the keyword." In fact, most webmaster brand keywords have a good ranking. But just do this is not enough, we want customers directly in the address bar input your URL or in Baidu input your brand keywords. Compared to ordinary keywords, brand keywords have the following advantages.   Little head bidding assistant to give you a detailed explanation today. One, flow, high conversion rate Seobook has a standard brand keyword, "If most people click the first search results, and very few people click the results of the second or third place, it is very likely that the keyword is a brand." Brand keyword Flow advantages can be seen.   Because the user search target is extremely clear, therefore, the brand keyword has the higher conversion rate than the common key word. Second, is not affected by the external chain resources of the current scarcity of resources is an indisputable fact. All kinds of restrictions on the chain constantly appear, high-quality outside the chain is not to be asked. But the brand keyword is not affected by quantity, platform and so on. Our goal is not to leave the link everywhere, but to translate the brand keywords directly into traffic. Baidu to know as an example, know that audit difficult, difficult to the sky. But we are directly answering the questions of the real questioner, and only include the brand keyword in the answer.   Therefore, not only avoid the danger of Baidu deletion, but also bring real effective IP. Third, the difficulty of small this is easy to understand, since it is a brand, marked, unique. Also shows that the brand keyword is no one or less people do.   Therefore, the brand keyword index is low, do the first page of difficulty compared to the common keyword is much smaller. Four, improve brand awareness to improve brand awareness, we do brand keywords is not only for traffic. It is more important to expect users to be familiar with the brand. Many webmaster friends chasing traffic, while ignoring the brand value of their own site construction. Define your site's name as a popular keyword.   Perhaps, this can bring a lot of IP, but because the user for the keyword ambiguity, confusion, such traffic is very easy to lose, its value is far lower than the brand keyword. How to do brand keywords? Dayu suggested that if it is not financially strong enterprises or companies, do the following two aspects: 1, SEO, website promotion to strengthen the promotion of brand keywords 2, and customer telephone, mail and other means of communication, deepen customer awareness of brand keywords.