Do search engine marketing SEM to stand in the customer's point of view

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Now many people do search engine marketing, that is, SEM, often fall into a misunderstanding. Focus too much on what the search engine likes, and not on why search engines like those.

For example, we will reflect the keyword in the title, will repeat the keyword in the first paragraph, repeat the key in the middle, at the end, repeat some. What we do is to please the search engine, let the search engine think we stand well, our article is valuable. In fact, it's not enough, and even some people think it's a little superficial, at least in the wrong order of doing things.

So what's the right order? Here we can look at, we are in favor of search engines, search engine in favor of users, why do we not directly to please users? At least, on the basis of flattering users, and then to do for search engine optimization.

It's like I have to communicate with the girl in his family, and a matchmaker, why don't I just talk to the girl? At least when the matchmaker word, the content is to study the girl's preferences, with the care of the matchmaker's psychology. This is the king.

How do you do that?

1. The first, to do a good user experience. The most popular example, is to stack keywords and false original, piling keywords, is to please search engines, but the customer experience is not good. Search engine in order to curry favor with the user, set the standard, found that piling up, will certainly be down right. Moreover, false original, many people through the substitution of words such as false original, this is really a bad way, and do not say that the search engine will give you the right to drop, customers see you kind of incoherently articles, will not have the patience to look down.

2. The statement fluent, the plate level, the paragraph is distinct, the thought is clear. In fact, this can also be attributed to the user experience, but more embodies in the user experience based on the optimization. Now you use site search some words, will find on the same site, ranked by the front, optimization may not do much, even basic optimization did not do. Excluding search engine technology immature factors, you will find that their article, more natural, more real. Search engine to please customers, will naturally put these to the front.

If you are willing to search, a similar example will find a lot. North Park Network (www.52beiyuan.com-North Park Portal) that in the process of publicity, do not only look at the search engine, but to think more about, can provide customers, what is valuable to the customer, information how to describe, how typesetting is easy to read, I think, This is also the search engine is willing to see, will certainly receive good effect!