Do sem quick to find the way to promote keyword

In the introduction of the SEM to find a quick way to promote the keyword, before the first to say what is SEM, so SEM is called http://www.aliyun.com/zixun/aggregation/8485.html "> search engine Marketing, This article refers to the SEM is specifically in Baidu, Google and other search engines to do the bidding to promote marketing. Then, we want to introduce clear what is the key words, of course, the key words here, is the bid promotion in particular keywords. You often work with SEM friends, estimates have been very clear, also do not have to look at the following personal explanations. Little head bidding assistant to give you a detailed explanation today.   I tried to use a more official concept to explain it, it came to the following concepts: keywords in the search engine to do the process of bidding promotion is the enterprise to search for potential customers words, words, sentences, or even symbols. When the search behavior is triggered, the search engine automatically chooses the keyword that fits the requirement according to its own system, and displays the corresponding advertising links in the search results. Simply take the Baidu bid to promote an example, then the keyword is you in Baidu's Phoenix Nest system to submit those words, words, sentences. You are submitting what words, words, sentences, users in Baidu search this word, word, sentence, your ads will appear in Baidu search results.   As the search has become the custom of advertisers, potential customers are accustomed to promoting the search engine when they are looking for products or services they need. Therefore, for the provision of a variety of products or services of the website, businesses, enterprises and other groups, the key words is a serious opportunity to play an important link. However, the choice of keywords is definitely not an easy thing to take into account a lot of factors. For example, if the keyword you choose can match the content of your website, what kind of word search is more? For example, is there a number of keywords that can affect the potential customer's preference for similar products, thus arousing the new needs of these potential customers? Therefore, it is necessary to make painstaking effort to choose the correct keyword. These are the hope that we can be more profound understanding of doing SEM, the importance of selecting keywords. Next, the author of the domestic search engine market occupies an absolute advantage of Baidu's Phoenix Nest system as an example, explain how reasonable to find accurate promotion of keywords.   Do Baidu bidding, in the promotion of the cost of adequate circumstances, is generally required in accordance with the principles of these six words to carry out, that is more than a teleprompter, to mention good words. The so-called multiple teleprompter, is a lot to submit and their products or services related to the key words, so that you can get more display times, and quickly increase the amount of display and consultation, then increase sales will be a cinch. The so-called good words, is to try to choose the products and services related to their own vocabulary, that is to consider the search for someWords in the heart. For example, if you are selling Nokia mobile phone, the user's search term is Nokia 6131 how to brush the machine, since so search, then that the user has bought Nokia's 6131 mobile phones, so his search for the purpose of buying a new mobile phone is not the possibility, and if you do a wide range of matches, Then your ad can be basically determined to be invalid Click, also wasted advertising fees. Of course, if you do not only expand sales, but also to expand the visibility of the consideration, so the choice of keywords is understandable. Therefore, the above six words are not necessarily suitable everywhere, but also according to their own financial strength and promotional purposes to consider comprehensively.   But, good keywords basically still have some characteristics, then say four all sorts of better sem bidding keywords.   First, the first category is brand words. The so-called brand Word refers to the word that can show the brand title of strength. Under normal circumstances, search for the brand words of netizens, are with a very clear purpose potential customers, so the brand word is doing SEM keyword Choice Word library inside the key. But there is a little to be aware of, it is best not to use other people's brand, one user's intention is not you, the turnover rate is too low; There is also a little to note is that many sites, after the user search, natural ranking has been the first, and no one else to bid on the word, then you will not have to waste this advertising fee on the word bid.   went on to say that the second category, is the industry words, the so-called industry refers to the performance of industry specificity, the expression of products in the category of words. This kind of other words may affect the potential customer to the similar product tendency, also belongs to the Enterprise key word storehouse potential choice vocabulary.   Again, the third category, is the product word, the so-called product Word refers to the name of the product provided by the enterprise, and the product can display the most clear search purposes, is the Enterprise keyword Thesaurus of the necessary vocabulary. Such words may be the most immediate needs and potential searchers for your customers.   Finally said that the fourth category, is the product consulting words, the so-called product consulting refers to the word used to consult products, this category of vocabulary is generally close to the netizen colloquial vocabulary, short sentences. Consulting words are often the most close to the needs of potential customers, and it is very easy to affect the customer's consumption decisions, is the Enterprise keyword Thesaurus of the star Word, the search for such words in the matching case, is often the highest conversion rate.