Abstract: Has been engaged in the SEO industry webmaster, should be able to understand the difficulties of SEO where to do the most difficult SEO is not outside the chain, but the content of the continuous and effective updates. Outside the chain for the webmaster, in fact, just a dead rule, as long as you are willing to do, you can get outside
SEO industry has been engaged in the webmaster, should be able to understand the difficulties of SEO where to do the most difficult SEO is not outside the chain, but the content of the continuous and effective updates. Outside the chain for the webmaster, in fact, just a "dead" rule, as long as you are willing to do, you can get outside the chain. But the content is different, the website must have the good content, moreover must provide the good content continuously, this is the biggest difficulty. Many sites, initially updated are very positive, content quality is very high, and as the site rankings improve, the content instead of more garbage. This part of the factors are psychological factors, webmaster think the rankings of the site improved, do not pay special attention to the quality of the article, so the perfunctory attitude, the quality of the article is getting worse.
A person's brain storage capacity is limited, can write out of the things are limited, write for a long time, there is nothing to write. But the site is still to be updated to attract new users, retain the old users, otherwise, even if the ranking of a good site, updates can not follow, the rankings will gradually decline. Search engine on the old site or compare to take care of, a already ranked old site, even if a long time does not update, ranking is still good, and the site can not always be laurels, the weight of the site can not always exist, relying on the cumulative weight of the site to adhere to the time is limited. Odd Heat Network is an example, a year ago, has been maintained in the home page position, although the site is not updated for several months, and now look again, the first page has not been seen.
"Odd Heat Network" in the film industry is a very good site, well-known, from the site can be seen, this film was established in July 2006, is now October 2013, the site from the establishment to now, has been a full six years of time. The last time the site was updated is August 1, 2011, and Baidu's snapshots remain at this time, August 1, 2011.
Again, from August 2011 to October 2013, the middle is 2 years 2 months of time, in the month as the unit, full 26 months of time, a website, a full 26 months does not update, this is a what kind of concept. I've been watching this movie station since the site stopped updating. In the year of 2012, I went to this movie station at least hundreds of times, every visit shocked me, a year not to update the film station, incredibly ranked will remain on the home page, it is incredible. At that time I even thought that the website update is not important. But in 2013 years, the point of stone ranking began to fluctuate, occasionally appear on the second page, occasionally appear on the first page, and now the odd heat network, ranking has nothing to do with the first page. From the odd hot net this site, once again proves that the website update is how important. For odd heat network, it is not intentionally give up, but the strategic transfer, may be odd heat network for operators, is not so important.
Through this case, is to tell the vast number of webmaster friends, do not attempt to save the chain of the form of the ranking, the chain is never replaced by the update, and maintain effective update is the real difficulty of SEO.