Do SEO expensive in insist

Abstract: Recently through the exchange will hear a rather classic words: the more gorgeous the industry, the bottom may have more bitter forced in silently, which includes marvellous SEO industry. SEO, search engine optimization, whether it is Chinese or Chinese name

Recently through the exchange will hear a rather classic words: the more gorgeous the industry, the bottom may have more bitter force in silence, which includes marvellous SEO industry. SEO, search engine optimization, whether it is Chinese or Chinese name is very cool, but the struggling under the bitter force, in fact, the industry jumped out rate is very high. I was also admiring, halfway disappointed, now more positive thinking on this industry.

The purpose of writing this article is to give some encouragement to colleagues. No matter how you look at SEO, since in this industry, it should be as far as possible to explore its shining point, as far as possible their interest points with it docking, the real SEO this thing to achieve the ultimate.

My story began at the end of June 2013. Before this, engaged in the famous medical SEO industry, once the scenery for a long time, I believe that a lot of people just started more or less contact or heard of the industry. At the end of June I came to a medium-sized company in development, belonging to the traditional food industry, but is vigorously developing e-commerce in this field, has its own business mall.

I entered the company's responsibility is very clear, is responsible for the company's business shopping mall seo. Luckily, unfortunately, I have to pick up the burden of SEO alone. From my own point of view, I certainly very much look forward to this job, the electrical business has been my hope to contact the field, and can own independent responsibility for such a large SEO, for me is very good training learning opportunities.

The next job is heavy dry pressure mountain big. Here are three of the biggest challenges, not just the technical aspects.

1, site modification than imagined more difficult

General contact to a website, will be from the site of the SEO diagnostics start. A bit of a diagnosis, but also really found a lot of loopholes, because the time to build the station basically did not take into account seo: Dynamic URL, a large number of repeated TDK, a large number of collection content, a large number of sample text. Light these several busy, is about to begin to modify, found that they do not have permission, the background program part of the basic master in the independent technical department, even modify the tittle conditions are not, the system is not the general dream of the Empire of WordPress. The most lethal is that the technology department is not only the technical department of the site, is the entire company's technical department, in addition to the site, there are a lot of mess. Therefore, I want to change something, need to advance an appointment queue, but also by the technology to unify the change, not you want to move on. And a change will require a one-time batch changes, technology there is no condition to let you 1.1 points of gradual, so the search engine is not very friendly. Sometimes mention the need not know when to achieve, a new person with a thick skin to keep track of the urge, but also very difficult thing. The most common result is that a requirement takes about one months to achieve, and efficiency and progress are simply not guaranteed. This is not only related to the objective conditions, but also has a great relationship with its own coordination ability. In any case, the basic fact of inefficiency is now.

2, the manager said SEO how to effect too slow? Hurry up and get sem!.

The manager is a very straightforward person, the assessment work is focused on results-oriented. See SEO so long no big improvement, a little impatient, hurriedly start SEM, because the SEM can immediately see the effect. This is great, SEO and sem are pressed on my body, let me solely responsible, this phenomenon is basically a black swan event, the probability of extremely low occurrence. Generally a large and medium-sized shopping site, light SEO needs 5 people around the team to operate, SEM also needs one to two people. Personally, I would like to, no matter how hard I can not say tired, after all, this opportunity is too rare. But personal energy after all limited, SEO and SEM are more tedious work, a person do really too pit dad. Hell is the manager on the head of the flow to be converted, forcing you tightly, SEO has been slow, technical staff and uncontrollable, pressure than the five-finger mountain is also big AH.

3, to give you a weight: NET Alliance promotion Open!

I think this is the blessing of my previous incarnation, SEO, SEM is not enough, the Network Alliance promotion also opened, and counted on my head. Of course I am happy, just want to suddenly from me a person to squeeze oil and water, I am afraid the production is limited. When the production is not big, the top will only say you do not good, will not ask you how tired. If you can't get results, you can always find someone to replace you.

There is a brutal reality that the company is not going to hire, it is said that there is no budget to increase staff. Therefore, now I went to the edge of the cliff, I will not shout tired, even if I find someone to replace me, I will not put any work out of the way out, even if screwed up, I also want to grow for their own sake, pick up a valuable experience. Therefore, we must carry on and make every effort to top up. If a brother and I face the same situation, here are my suggestions:

1. Indefinite extension of working hours

It may be unavoidable, without any day or night;

2. Plan the daily work

So heavy work, and SEO system so strong, do not do a good job planning a day to complete the content, will only consume energy, thankless. Most importantly, there is no planning sometimes the wrong direction, white busy.

3, the maximum use of external forces

The company has a lot of people can help you, even if it is not related to your work, even if you do not belong to the tube, you also coordinate the organization, technology, copywriting, art, etc. although not for you, but can be coordinated, this depends on how you deal with.

4. Learning

SEO is a very need to continue to learn the industry, and more friends with like-minded netizens, do not know immediately ask, listen to their views, in the existing foundation of the essence of the hundred, often inspired will make things easier.

5. Eat well and sleep well

The body must be the bottom line, the body is broken, everything is gone.

If you have a similar situation, do not complain, do not shirk, this is an excellent opportunity, but also a challenge. Now I have such a chance, I will certainly throw out the fight, as long as the fight, will not lose. Carried over, is a lone hero, failed, may be replaced, but also must become stronger. Hope that the same walk in the SEO on the way of young friends do not give up!