Do SEO like rowing against the tide

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We all know, do seo things a grind, every day to keep repeating some of the same work, especially for a new station or in the optimization of a lot of defects on the station, to pay more experience and time. Seoer after months or even a year of hard work, and finally the site's ranking sat up, the flow is also stable. At this time, a lot of seoer think it is done, you can rest, have this idea, also can understand, after all, labor for a long time, rest is OK, but remember, can not be too relaxed and not to tube. You know, SEO is a never-ending process, site optimization, such as rowing against the tide. There's a reason for that.

First: The search engine's algorithm is improving unceasingly

The reason for the decline of the site is that there are a number of reasons, such as search engine algorithm in every moment of the update, 2 days a small change, 3 days a big change, constantly in the change of influence ranking factors accounted for the weight ratio, the previous role of SEO experience, may now no longer practical. For example: the previous ranking related to the outside chain only focus on the quantity, now focus on more should be quality. Previously H1 text weight is very high, now has dropped, and the image of the ALT attribute weight slowly increased. Changes in these details will cause the rankings to fluctuate. Therefore, Seoer should pay attention to the search engine algorithm changes, continuous experience, always keep learning passion, so as to optimize the road in the invincible position.

Second: You do not improve, the opponent will improve

Whether it is a personal or industry station, Enterprise station, as long as the commercial website, that is, the value of interest, there will be a lot of competitors. We may be idle, and the opponents will not, they will keep chasing us, more than we, we are relaxed, gave them a good opportunity, the opponents will always study our website, and then formulate appropriate strategies, and finally surpass us. Therefore, seoer must always pay attention to the opponent's movements, to see what they are doing, to have to fall behind will be beaten mentality.

Third: The user's search habits will also slowly change

With the popularization of broadband, more and more people search the search engine to find what they want, and with the increase in user searching experience, before the search is very short and very general words, now search is some long words, and the average length of the search word is also increasing, this is the long tail of our research. So now the site is to pursue the user's experience as the center. Only have made the user likes, has the affinity website, is the competitive website.

Four: Some industries are also changing the degree of concern

Do SEO, can not be separated from hot, that is, to do some of the high degree of concern of the industry, so that there will be flow, there is traffic only to talk about conversion rate, do the unpopular industry is no future, seoer now know, now rely on the social hot spots to bring a lot of traffic, to learn to use Therefore, we must always pay attention to the social dynamics, pay attention to some current political focus news and user habits, cleverly put these things into the site, thus bringing a part of the flow.

Society is constantly moving forward, and life is closely linked to the Internet is also in every moment of change, every day there will be a new station on the line, but also the station disappeared. Natural selection, survival of the fittest, as an excellent seoer, should always keep the passion of learning and research, good at often summed up the process of optimization experience and lessons, and constantly improve the ability to accept new things, to remember: SEO such as rowing, go backwards!

This article by http://www.52hcoffee.com Original, reprint please indicate the link.