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For ordinary users, the search engine to enter a keyword to find their own search results may be able to meet the needs, but as a seoer, sometimes more will be interspersed with some advanced search instructions to obtain more accurate information, seemingly small instructions can actually help. The use of advanced search instructions can help search engine optimization personnel better research competitors, can be more efficient search for external link resources, so a qualified SEO personnel must be based on their own situation in real time to grasp some instructions. This article from five aspects to share with you, welcome correction.
First, double quotes display complete information: double quotes represent an exact match, and both Baidu and Google Now support the directive. You can return search results that include the entire word by adding double quotes to your search. For example, we search "Beijing seo" this keyword, if add double quotes, then return results only show that the full appearance of the Beijing SEO Web page, alone in Beijing and appear alone SEO, as well as Beijing and SEO does not appear in full succession of pages will not appear. This way in doing SEO when you can step accurately find the specified competitor.
Second, the minus sign results more accurate: sometimes we search a word but return a lot of unwanted results, the search engine that many words and your search words have a certain relevance to all return the search results, so that we find the target page has a great impact. Then you can use the minus sign this advanced instruction, for example search "search-engine", return the result as shown in the following figure, need to note that in front of the minus sign must have a space, the minus sign followed by the word to be excluded.
Third, the asterisk applies to Google: now Baidu, Soso and Sogou three search engines do not support asterisks, and Google support, like Google friends to pay attention to the use of asterisks. The asterisk is a wildcard that matches all the characters and can be searched in special cases using an asterisk. For example, if you enter a "search engine" in Google, you will see results such as the search shadow.
Four, Inurl contains URL: inurl is one of my most commonly used advanced search instructions, very strong, support Baidu, Google are mainstream search engines. Inurl from the literal meaning can be seen in the Web site contains meaning, such as you search for an article, want to quickly know whether a website included this article, you can use inurl this instruction, the specific usage is INURL:ADC or ABC INURL:EFG, The former is only the result of the search URL containing ABC, which contains EFG and contains ABC. This instruction advises you to practice and use more, which is very useful.
V. Inanchor main Check anchor text: This command can return the import anchor text contains the search word page, such as an anchor text is a, link URL is b, then use Inanchor in the search for a keyword, the result is B, because A has point B anchor text link. Unfortunately, Baidu does not support this directive at this time. We can use Google to find out what external links the competitor has made, which is useful in the process of optimization.
OK, today first from five aspects and you share these instructions, are double quotes to display complete information, minus the result more accurate, the asterisk for Google, Inurl contains URLs, inanchor main check anchor text. Each search command has a separate function, there may be many webmaster is not too accustomed to use, but once the habit, you will find his strong, can improve the accuracy of the query. Because space is limited, this article is here, welcome and I contact, this article from: Beijing seo, url: http://www.seostudy.org/, also welcome reprint, reprint, please retain the copyright, thank you!