Absrtact: Do the Enterprise station optimization time is not short, the Enterprise station SEO is not responsible for optimization, but only limited to the keyword Optimization model more and more bad do, yes, we do SEO optimization is accurate seo flow optimization. The content of an enterprise station is very limited, the general
Do Enterprise station optimization time is not short, the Enterprise station SEO is not responsible for optimization, but only limited to keyword Optimization model more and more bad do, yes, we do SEO optimization is accurate seo flow optimization. An enterprise station content is very limited, the general Enterprise Station product also very few, content of lack let from long tail word flow is relatively few. And get more meaningful traffic is the goal of our SEO people, we all know, decentralized traffic is an important part of the site traffic, that is, we often say that the flow can not be limited to from the search engine. The following is the author of this enterprise station as an example:
As shown above, this is the author of a business station, the main products are: NSK bearings, NSK imported bearings and other bearings products, and many enterprises stand, the current flow is very small, in addition to adhere to do keyword optimization (mainly a few main keyword optimization). Also pay attention to some of the source of decentralized flow, such as: Baidu Library, Baidu experience sharing, such as the platform. Of course, if the enterprise to do micro-blog marketing or soft text promotion, etc. to get some traffic, but we can not ignore an important problem, that is the conversion rate of traffic, only those who want to understand the product or to buy products, the customer is meaningful, so the first step is to analyze the next part of the customer will search which keywords, That is to say, first of all to do a long tail keyword thesaurus, of course, often to dig more long tail keywords. Take the author this case to say, I made a long tail word exce form, the following figure:
Ready to need long tail words, the next is the product article and decentralized flow of the platform, to the business platform and Baidu Library, for example, many enterprise stations in some of the platform to publish supply and demand information, but did not pay attention to product description or product article optimization, for the enterprise station, These Third-party platform is also a good place to display products, as to which consumer platform I do not long-winded, Baidu, a lot of such a platform, the key is how to optimize the title of these products and descriptive information, to know these pages ranking is also very important, But we usually like to directly copy some of the product description on the peer site, which leads to a lot of information posted on the platform is not Baidu included, if you are not a lot of products, then or write some of their own content it. Or the people within the enterprise to write, because after all, they know the product best, or find a writer to write.
To talk about Baidu library this platform, Baidu Library advantage is easy to get a good ranking, casual search in Baidu a long tail words, such as: NSK bearing code, can see that the first page has several rankings are from the Baidu Library, so the use of Baidu Library for the enterprise station lead flow is also more suitable, Decentralized flow my understanding is to use other platforms or promotional methods to drainage. The biggest problem or the need for original product articles, so as to ensure the final effect, good above the author simply talked about two kinds of decentralized flow of the platform, so do a good job of decentralized traffic need to pay attention to Which?
In fact, whether you are using Baidu Library, or other network promotion methods, such as: SNS marketing, and then understand each of the network promotion methods. To analyze their own strength and resources, to make clear the cost of these promotional inputs and impact assessment. Often see some enterprises do network promotion like to use a variety of promotional methods, the result because of resource constraints, every kind of doing a little, so certainly not much effect. Want to do business station good dispersed flow is also so, demand more refined. In addition, the quality of the product article is also a big problem, good today I chat so much.