Do SEO to learn to analyze your competitors

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To do SEO, in order to be possible to make their own site in search engines to get a better ranking, the most effective way is to analyze the competitor's website. In Baidu, Google search popular keywords, search out the results, you can see some sites are optimized, and then analysis of the top three sites how to design the site structure, optimization, why can these stations get a good ranking? This includes two parts:

The internal structure of the website:

1 website Structure:

To analyze the overall structure of the competitor's website, level two columns, content page design. Where are their optimizations and shortcomings?

2 keyword layout:

How the keywords are distributed. Related to the title of keywords, keywords in the text position, highlighting, frequency and the occurrence of the unique keywords.

3 The use of tags (meta):

At present, the proportion of meta in search engine rankings is almost non-existent, but as a seoer,meta use or to add to the page. Can you analyze a competitor's site without using the page title? Describe the label? If used, how is it used?

4 The composition of the website content:

Content of the composition of the site, how to assign keywords to write content, as far as possible in the care of the search spider can be a smooth crawl, but also take care of the needs of the viewer, as far as possible to write content close to the body behind. At the same time to analyze the competitor site content has not around the keywords to organize, this is a more important search engine optimization links. Good content, there are visitors reprint, reprint may add the same place of the link, can get the ranking of the opportunity is relatively large.

5 internal links between pages:

It will analyze the rationality and necessity of each related page in the competitor's website. Site internal links More important than external links, it is related to the overall structure of the site is smooth, whether the Web page can be smoothly connected, at the same time Google PR value can be smoothly passed to the various pages.

Second, the website external links:

1 Link Command query:

Link command query can know the competitor's external links, general query external links suggest Yahoo search to query, such as: link:http://www.seo-service.com.cn. How many pages are linked to your competitor's website? How many are their own pages?

2. The external links are finely differentiated:

When we have the competitor external link query out, for fine differentiation, specific subdivision: High-quality links, links, one-way links, soft links, and even some of the traces of mass and so on.

According to the above, the top of the page after analysis, and then compare, how many to ask themselves? Why is site A's ranking in front of the site B? Why the B site's external links are many and ranked behind?。。。

Finally, the analysis of the data from the statistics, while the advantages of their application to their own web site. I believe that in the near future, you are also SEO master.