Do SEO we can not ignore the strength of competitors

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Hello, I am the Beijing United States air-conditioning maintenance. I gave you a lot of information about how to do optimization, how to grasp the details, but the real strategy, emphasis on a certain skill, but rarely in-depth to speak, today I would like to make an in-depth analysis of our webmaster do SEO need special attention to one aspect, I believe that everyone and I will feel his importance, that is, the strength of competitors.

How strong a person's ability, generally, in addition to see how much he can do, but also to see how bad his enemies, the more powerful enemies, if you can overcome them, then you show the ability to be sure the stronger, this is no doubt. Doing SEO is also so, a key word we can only have a Baidu first, then we have to get this one first, then we have to overcome all the competitors, at the beginning we are new stations, behind people is very normal, we need to do is not only their own daily must insist on doing things, Also pay attention to analyze what competitors do. What I want to introduce to you today is how to analyze competitors.

1, find out who is the competitor

A competitor with a slightly bigger competition is quite a lot, this we can see how many independent web site, the first three pages have a number of independent sites, the first five pages of how many, generally as long as more than half is very large competition industry, here we need to find out the list of these competitors. But is it so easy to find these competitors is enough? This is not enough, given the general need for a site optimization of the industry for a long period of observation and analysis, where we need to do is at the beginning of some old and new sites to do some analysis of the classification. For example, some of the rankings have been very stable, such a site needs to be his veteran competitors, and some of the stations are recently suddenly out, due to Baidu algorithm adjustment or the site optimization enough to get good rankings, this will be categorized as a new site. With this simple observation, we categorize these sites so that the next step is to find out more about their pros and cons when analyzing the competitor.

2. Analyze the pros and cons of competitors

There are a lot of factors to consider when analyzing the pros and cons of competitors, and of course some simple data is very important. For example, the collection, the chain, snapshots, PR, friends chain, and many other aspects, here I have sorted out some of the key points that can be seen competitors pros and cons, these are not only surface data, we need to carry out a certain analysis.

A, the site ranked before time. This needs us to observe for a long time, because I think a website ranking can keep the time directly determines the weight of the site, a long time to stay in the home page, more can explain this station optimization do very good. I remember before I do www.china-jcdd.com this station optimization time to find, ranked in the first site is the boss of the industry, to now still in the first steady rock, even if it is some of Baidu's products have sometimes done it.

B, the quality of the site content. We look at a website is good, really want to grasp is its content, good site content is certainly not impostors, certainly not some rubbish articles, these articles we are easy to see in the station group, but in a strong competitor among us it is difficult to see. The first thing to see is the updated frequency and the number of updates, small site if you can do 2-3 update every day, that is this opponent attaches great importance to optimization, if a few days or even long time does not update that this is beyond this opponent in the content we can certainly make a difference. In addition to the article in the industry who do the essence, who do well certainly will have a better ranking, or take the integrated ceiling network as an example, the first station is the industry boss, this since needless to say, the industry's information mostly from its website, here I learned that the recent industry has a new station to kill the first page, is from the site , itself is to do editorial origin, went out after more than half a year on the home page, the site content I looked at, do very exquisite, I believe that this is his winning magic weapon, of course, can not be separated from the professional optimization team operation.

C, the quality of the site outside the chain level. Read the content must look at the quality of the chain, although important, but the quality is more important, the volume is easy to fake, but the quality is not good, silver-like wax gun head after all not so easy to use. Baidu is the quality of the Chinese people's broad mind, as China's search engine giants, it is the practice of the Hundred rivers people admire, but is not really good for us? I think it is not, for example, often see a site outside the chain tens of thousands, but look at Yahoo outside the chain is only a poor hundreds of, this is why? What's more important is that the rankings are not up front. In fact, Baidu on the outside chain of this practice gave us stationmaster very big misunderstanding, especially some likes in the forum to do outside the chain friend to need to notice, the chain rises quickly, but the quality is not very high, such for the time energy material cost waste is undesirable. So we should pay attention to the construction of high-quality outside the chain, we all said that the chain weight of the blog has been reduced, there is one thing, but according to my observation is that the quality of the chain of the blog is still higher than the forum a lot of, especially the portal blog to do the friendship link, this is an aspect, in addition, the soft text to bring the quality of the chain is also good, Question and answer platform outside the chain is also quite good, especially Baidu know and search to ask.

Well, today to introduce these two aspects, and then will be introduced on our SEO process of other parts of the strength of competitors, please attention. A friend who wants to talk to me can add my qq:578785411.

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