Absrtact: SEO webmaster often pay attention to the change of search engine, and integrated search is one of the most obvious features in the last two years. With the diversity of user search and the diversity of requirements, search engines also try to provide users with multiple search results. Do
SEO webmaster often pay attention to the changes in search engines, and integrated search is one of the most obvious features of the last two years. With the diversity of user search and the diversity of requirements, search engines also try to provide users with multiple search results. As a lot of novice webmaster, may not pay attention to this aspect of the changes, so today I give you a small summary, by the way write their own experience.
The concept of integrated marketing
Often mentioned in the integrated marketing, refers to the return of ordinary text, but also in the home page of the search results appear in the picture, video, news, blogs, maps and other vertical search results. These results are supported by mainstream search engines and offer diverse choices to users. Integrated search is different from vertical search, in our usual search, the default is the vertical Web page search results, and in addition to the page, there are pictures, videos and other varieties of vertical results, but people generally rarely take the initiative to click on other search, but the default Web page to search, So search engine in order to be able to meet the needs of most people, on the gradual infiltration.
Search Engine Puzzle
If it is a traditional web search, then it is easier to return to the user, but the integration of the search is obviously more difficult to increase. The first is the format of the changes, if the results of the comprehensive display, will break the familiar pages of the page, to video, pictures, news release a certain position. At the same time must ensure that can not be confused, so there is a certain degree of difficulty. In addition, the most important thing is the difference between the content, the ranking should be how to row, authority should be how to deal with. The final question is what words touch on the results of an integrated search. Not all words are like this, just some special words to meet the needs of users, so the search engine needs to judge the intention of the user search.
Enlighten US
The inspiration from search engine I think there are two points, one is a chance for us. If the page does not have too much content, if the text page is not in the front, but through the integration of the search will have the opportunity to get a good ranking, so you can go up and down in another direction. Under normal circumstances to enter the search engine news sources are some big sites, so in the information we do not good enough, you can start from the picture, blog or map, so the difficulty will be slightly smaller, competition in the case of small may get a good ranking and flow. The 2nd revelation is a large range, generous upward enlightenment: for users to think. Search engine development so much benefit and provide users with high-quality search services, and has been in the improvement, as a personal webmaster, it should be the responsibility. Although for the user to do a good service to spend more time, sometimes not even profit, but these are temporary, truly provide users with valuable content of the site will eventually be recognized by users.
Speaking here, basically with everybody summary almost, but I suddenly think of the previous days to read the article, using micro-blog to do some of the rankings, this and integrated search, although not directly related to, but also reflects some problems, because micro-blog in recent years has been the fire, so there are many around the microblog articles and techniques, The individual believes that a wise seoer should seize every possible opportunity, then the strict implementation, such a cumulative period of time will certainly be harvested, just as the search engine in the adjustment of its algorithm, to show users its integrated search, our site should also ask users, what they need, Whether we can give, if provided, the user is satisfied and so on.
Well, this article will be here, today from a number of aspects with you to explore my search engine integration of some of the knowledge, I hope the webmaster can help, if there is the right place, also hope that everyone more correct. This article is provided by Wulian Network (http://www.wawcn.com/) website, reprint please retain the copyright, thank you!