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The author of SEO engaged in Web site optimization work more than a year, in so many seo factors to give me the most impressive is the site title of the setting, into the title, the title of the failure, this sentence is believed to describe the role of the title is not too.
Site title in the site optimization ranking algorithm role believe that I do not have to say that we all know, whether the search engine or say the user, the first sight is the title of the site, the key to the success of the site is the title of the set. Good website title can play the role of the finishing touch, or even the effect of half the effort, can inspire netizens clicks, traffic. How to write a Peugeot website title? Li Yang Seo based on its own Operation Guangzhou website optimization blog experience and share with you:
1, the title of the site can not exist repeatedly, a touch of the same title. Each page title of the site to set up a different site title, and the site's homepage title can not be repeated on the Internet.
2, is to be relevant, like now I blog is the site construction optimization class, can not be set for weight loss products, such as weight loss rankings such as keywords, do not set and the content of the site does not match.
3, is the title of the word limit, I believe a lot of people should know, in general, Baidu can display the number of words is probably 30, and Google shows the Chinese word is about 32, many words, the site's title part of the text will not be displayed.
4, the site title of the row, need to be concise and clear, do not appear in the homepage title too many keywords, in order to convince the search engine this site is to do a lot of product services. We do site optimization, not only consider the search engine also need to consider the user, a fluent word can be. Like my blog title: construction Site-Guangzhou construction site-site Optimization | "Build the website is not satisfied, the full refund". In fact, my title is not the most standard, there are piling up suspicion.
5, is the site title of the keyword location, in general, keyword + keywords + keywords + site name, so that the main keywords to the secondary key words such arrangement. There is the keyword accurate matching is better, like the Guangzhou building site This word, do not write a Guangzhou station like this.
6, is to attract netizens click, take my title, build a website-Guangzhou build site-Website Optimization | "Build the website is not satisfied, a full refund." Such a title believe that as long as I put it to the home page ranking, the click rate will naturally be higher than the other site hits. A successful title setting is not only to consider the habits of search engines, but also to consider the user's psychology, the feeling of netizens.
7, the company brand or site name in the use of the title, individuals feel that the title should be followed by the company name or the name of the site, do not optimize for optimization. Sometimes it is not necessary to deliberately optimize some of the keywords, the title heap full. Maybe the name of the company in the title, the site name than keyword effect better.
8, is the title of the punctuation link, more information can refer to my previous writing this article: Li Yang seo: Home page title of the punctuation mark connection. This article contains a detailed description of the site title for which search engine links used.
9, is the use of participle technology, I believe that a lot of web sites can not meet the requirements of several keywords, we all want to their own site countless keywords ranked to the home page. This time we will start from the word segmentation technology. For example: Like I want to do, build the website, Guangzhou constructs the website, constructs the website company These three words, I should how to write? Search engines will pass the split, and then the combination, there are three of the above keywords.
Above nine points is I do the website optimization work one year experience, hoped can give the novice stationmaster some enlightenment. Author: Li Yang seo, guangzhou website optimization: www.webbaojia.com webmaster original, SEO Exchange QQ Group: 124995298