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This article will explain the most difficult in SEO several web design technology. No doubt, these technologies and design for Web site developers, site administrators, or ordinary clerks, have their own advantages and unique. But at the same time these technologies will also give the Web site search engine on the Web site search and even search engine optimization work to increase considerable difficulty.
It is also important to note that search engines are also aware of the problems that these design techniques pose to their search, so they are likely to be developing solutions. Similarly, developers of these technologies will also be aware of the problems that their software has over the search engine traversal, so they are working on the relevant solutions. Of these technologies, Flash technology is the one that most makes the optimizer feel awkward.
One of the optimization difficulties: FLASH
Flash, if used properly, can add a lot to the site. But if improper use, not only will bring the user experience aspects of the site, but also will greatly affect the site's search engine rankings. Many netizens have to open a website, first of all to show the immediate is a pure picture introduction or Flash introduction information experience.
Flash is primarily a movie, and it also has the ability to make a Web page. We can embed links and text in Flash to create a seemingly standard Web page. At present, a few stations busy not come over, write the article time by the way ad my station to love Sister body art NET,
However, these data are stored on the Web site's managed server, and are then suffix. In the SWF graphics file, they can't read and record the data for search engine crawling indexing programs. Worst of all, some websites even use flash. For such a site, you can create a standard HTML page, and then embed flash into the standard Web page.
Flash's developer Macromedia Company is working on an updated version of the new search engine friendliness. But before the release of this new version, those sites that simply use Flash would have little chance of getting the top 10 in search engines.
Optimization difficulty two: Content management System (CMS)
Content Management System (CMS), the emergence of people to meet their own create, publish and update the site without the need to understand the requirements of technology. For web companies that need frequent updates or a large number of contributors, the CMS system can undoubtedly bring them tangible economic benefits. CMS is particularly widely used in real estate and small retail industries.
Now the CMS program has reached hundreds of many. But unfortunately is the keyword, first of all, in this hundreds of various kinds of CMS programs, the search engine can really be friendly but few. And because of the very many types of CMS, once the search engine optimizer encounters a new type of CMS that has not been encountered before, then they must first surprise learning this CMS before they can optimize the site. Second, the CMS system will often provide SEO personnel for the site of the individual page title and other meta logo optimization work to increase the degree of difficulty.
In addition, the default values for file naming settings for many CMS systems are clumsy and often use meaningless names like "page1.htm" or "nextpage.php". It is the above three problems that make it difficult for the optimizer to optimize the website designed by the CMS system. And to a large extent, limited to optimize the hands and feet of the staff, affecting the site's overall optimization efforts, not up to the expected ranking effect.
Three key points of optimization: Frames
Web designers often use frame to implement the toolbar navigation function, a page (browser window) split into two to many active areas, and in one of the areas to place a static menu page. The static menu Page section is always the same regardless of where the user visits the site. The benefits are clear navigation and reduce the amount of code by not having to include menu items in each content page.
The main problem that puzzles the search engine's retrieval of frames-type site Frame-set the way it was written to the source code. When we browsed a Web page designed using frames, we were actually browsing at least three files. These files are compiled together so that they appear to be a file. The first file is the frame Setup file (Frame-set). The file then calls the rest of the pages and lets them appear on the page one at a time so that it looks like a page.
When search engines crawl through the source code, they can only see the file name, but do not see the actual file or file content itself. The optimization of frames can be done by