Do the bidding to promote the user experience, efficient not to burn money

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Some time ago Ye Jianhui to apply for a lot of enterprises, found that most enterprises will use search engine bidding to promote network sales, but also distressed prices, conversion rate and so on, so want to demand SEO natural rankings, and this chasing its root cause is many are bosses or inexperienced personnel management, Even rely on Baidu customer service operation and management account, to this proposal or to find professional operating accounts, really do not outsource it, especially bid to burn money to burn the enterprise, after all, Baidu customer service is from the price of the auction to take a commission, the more burning money customer service naturally more money, so do not customer service words also should not do the letter. Of course, personally think Baidu bidding is still a very good way to promote, the following Ye Jianhui to the user experience to share a few points to improve the quality, reduce the cost of several methods.

Popular law

After all, search engines are only algorithms, so can only imitate the user's habits on the quality of the page, the same bidding quality is the same. If you say, a keyword clicks more people, jump out of the lower rate, that the search engine seems to be the user experience better, to give higher quality? (Believe to do SEO friend This method is also very familiar)

We can consider such a popular method, the account needs to optimize the quality of the keyword collation and adjust the price, the general Ye Jianhui will be adjusted to 0.8 yuan bid, of course, this needs to be based on the keyword display, heat and other comprehensive considerations, so the specific price depends on the specific circumstances. Then the artificial search click keyword, adhere to a 35-day, a star word can generally rise to two stars, of course, here need to circumvent the creative replacement of keywords, click IP and access to the length and depth and so on.

Exclusion method

Generally speaking, bidding account units will have a few different ideas, and when the quality of the keyword drop, you can not worry about changes or rectification of ideas, and more to observe, you can first search by the quality of the keyword down, the key words to show the idea of the offline, and then see if the quality of the keyword has increased If no more search this word to view the second display of the idea of its offline, and online before the idea of the line, in turn. If the quality has not risen in this case, you can start by trying to line up two sets of ideas at the same time, as you will find in some situations where you only need to stop an idea and your quality will rise.

Of course, this method also needs to refer to the creative display and click Conversion and other data.

Rectification method

If the quality of the keyword has not been picked up by the elimination method, then we can modify the creative key words (that is, the wildcard part), to the core keywords as the center, add long tail keywords or related keywords, wildcard only contains the core keywords, so you can change the creative situation, so that the creative more bleaching red, And the more floating red, to a certain extent, the better the correlation, contribute to the improvement of quality.

Analytical method

User search habits are really strange, I believe that often analysis of key statistics of friends should have a good experience, the matching keyword may be matched to a completely unrelated word up, so the relevance of the user has no value of the page can have how many user experience it? So we can according to this situation to the keyword matching method on the line adjustment, if so reduce the flow or consulting volume, it can be added to the negative keyword inside, thus reducing costs, improve accuracy.

Finally, as the search engine algorithm is constantly updated, whether it is to do SEO natural rankings or SEM ranking, user experience, page value will be a trend in the future, so Ye Jianhui that want to have been stable and calm, good user experience is the first step. This article has Huizhou News network http://news.huizhouzhan.com/Edit feeds, reprint please Ming.