Do the dating sites dare to make a sensational revolution?

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Wen/Xiao Qian

At dusk, a group of grizzled elderly men gather around a dying old tree to discuss life. Looking back on those years, the old man's eyes filled with the kind of proud but helpless look is still deep taste of the meaning of the test. The powerless, is the old people now do not want to go into endless whirlpool of a constant reason. Imagine, in the early efforts to achieve great achievements at the same time also molded their own brand image of the situation, how many people are willing to muddy from the weighed to risk their accumulated results into the East water risk to the head? The twilight of dating sites has ushered in the twilight of the Internet predecessors who pioneered the first generation of dating sites. After dusk or early morning, in today's circumstances, the evening of marriage and love sites are Enron usher in the morning of tomorrow's first ray of sunshine? Life or death, fate in the hands of the Web site.

Love and marriage sites to transform themselves is survival instinct

Recently, the Internet traffic monitoring agency Alexa released data shows that the three major love website traffic has a significant decline: The century good margin of nearly three month flow ranked in 1000, compared to last year, the number of 500 or so; the recent ranking of Lily nets in the real-name dating system is around 2,600, Compared with more than 700 at the beginning of the year, and the professional matchmaking service model of the network today's global ranking of around 4400, compared to the beginning of the flow ranking of more than 900. It is not the first time that a report on love and marriage web traffic has fallen.

As the leader of the domestic love and Marriage website, Century Jiayuan announced the first quarter of 2013, the average monthly active users of the century is 5.19 million, and 2012 the same time this data is 5.43 million. 240,000 of the monthly active users, looking at the entire PC Internet, if you can have such a large number of users, it is enough to become the mainstream Internet sites. Within a year has lost a mainstream internet users, a market has shrunk to less than 1.5 billion how many 240,000 users can meet it?

In recent years, the century Jiayuan, lily Nets, cherish the network has initially created a traditional network of the three countries of the marriage market separation situation. In this case, investors eye transfer brought about by the decline in stock prices, investment significantly decline, new and old users are not enough turnover, micro-credit and other social-type IM products, the impact of the overall PC Internet traffic decline so that the network of love and marriage market since the heat and then shrink to 1.5 billion yuan below. When the market shrinking crisis hit, the winter of marriage websites, how to get more rely on more assured to spend the winter has become a major love and marriage sites continue to consider things. Not caring about the face of the problem, line down the movement of the struggle, the operation of the business model to learn from each other to help each other to save the behavior of marriage sites.

Long-term winter will make this group of people living in the hot weather in the south of the life of a great inconvenience, long-term can not change the status quo will also have greater destruction of the power to damage the people that fresh beating heart. In the expansion of the industrial chain, into the wedding market, open up the mobile market and so many efforts have not been able to get too much survival depends on the situation, marriage sites are also deteriorating in the winter accelerated the aging speed, ushered in the twilight period of life.

Withstood a larger life gap, and in the bleak winter spent so long time, ushered in the twilight period of life, marriage sites have been polished off the body that want to break the edge of the limit, leaving only the survival instinct. Yes, just survival instinct, as long as you can live, can have the benefit of day is a day, can survive is a day. In this case, the marriage site group to be able to change the fate of the characters, his meaning of life should not be a single point of learning to survive instinct, but should learn how to find a way to survive.

Self-revolutionary dating sites who dares to stand up?

Whether it is to kill life, or to save a life, do not pay a certain price is up her mind unrealistic. Find a way to survive, the reason to have the opportunity to find such a road, more is his courage to give up temporary stability is doomed to not long life, ask for it. Today's dating sites may have begun to layout successfully on the mobile side, and have also succeeded in acquiring a certain number of users, who are able to live comfortably and stably for the time being. As a rear, mobile im hot behind already like that year blog, space, watercress General, Universal to meet a lot of users love and marriage needs. The difference between the mobile internet market and the PC Internet, doomed the marriage and love sites to use the year to break through space, blog restrictions to expand the last practice is to pay more costs.

Love and marriage web site traffic decline, the overall market size continues to be small, the main profit model is also dependent on a hundreds of yuan of a VIP member fees and variable prop charges directly affect the income of marriage and love sites decline. As one of the main elements that can directly to the love and marriage website revenue, the increase of the number of users, the new and old users of the replacement of the television media, multi-channel advertising input, new areas of new projects to directly expand the financial costs of marriage and love websites. Rising spending, flat payments and even losses, market scale is shrinking, investors hot time to leave, which marriage website can toss a few years after a great price to break through the mobile field of micro-trust, micro-blog barriers, to open up a move to make investors again crazy mobile marriage market?

The expansion of new areas created a false comfort scene, to create a more secure way to survive, is the need for a magical "change" word. How to change, from the foreign marriage and love websites copied from the set of love and marriage website main profit model has survived for many years, has faced a certain development bottlenecks. Even in the case of marriage websites trying to expand their earnings, the profit model, which is based on value-added membership props, has not been able to better protect the interests of most users.

The author recently used QQ small mailbox in the century Jia Yuan, lily Nets, cherish the network three typical internet dating website registered account. Originally want to use this platform to meet several to find objects for the ultimate purpose of the site users, to understand their views on marriage and love sites, but the three platforms required to pay props to get through the road barrier rules but I am far blocked in a few netizens outside the Internet.

It's a way to make a living on a couple of big dating sites, and it's a matter of course to spend money. But in some of the tests that followed, the author found that some of the platforms misled users to greet other heterosexual users and used the street's "lose-money clearance sale" approach to attract more member users. It is reported that if your website account is not a VIP member of the website, also did not pay a certain pay prop, others send you the news that you are unable to read, even the concrete information of other people can not see. So, no matter how the site platform mistakenly leads users to greet other heterosexual users, get no real meaning of the practice of reward is intended to increase the user's direct contact with the user, better reflect the status of Matchmaking network matchmaking site, site platform is obviously a kind of approach as a personal webmaster to add more ads to obtain advertising revenue generally, The act of adding more revenue to one's package.

Offline objects to find still need to pay a certain amount of money, these need to open up the right behavior when the network is paid a certain amount of tea money can also be acceptable. But at hundreds of, the website platform regardless of shameless cheating way to recruit VIP members, for many users is not cost-effective. For example, if you move or China Unicom now launches a new calling card, unlike the ordinary calling card, this kind of calling card before the purchase need us to first pay for a year of 3g300m flow monthly fee, regardless of the month you used so much traffic did not, anyway, the monthly fee will need you to pay in vain. And the benefit of doing so is just to get a 4G network experience qualification, if there is such a choice in reality, will you be accused of the relevant operator practices?

Marriage website VIP Membership mode is now such a form, whether you want to look for objects in this month, whether you need to find objects, to find the object, you need to give me the 12 months of this year to pay the membership fee. Such a practice for most ordinary members, do not say that the interests of damage, at least the formation of interest protection is not complete.

Thus, this gives the marriage website the Ego Revolution to provide the direction. The so-called people in the world, in the great importance of the user experience in the new internet era, to a greater extent to meet the interests of users, is a small ego to the way I am. Traditional marriage sites do not understand the better protection of the interests of users, as a way of survival, rather than only survival instincts of the internet, love and Love Field figures, you have chutzpah self revolution, those who can not help the older generation of love and marriage website creators do not do things done?

This is a constantly changing era, perhaps small modest for the understanding of marriage and love website is too shallow, some of the views held by senior people can easily refute. But if the love and love sites see this article, can be more to enhance the self revolution, to find the way to survive, and ultimately have a greater determination to promote the marriage site under the twilight transformation, not let this hard work out of the focus of the field of decline!

(This article is a small modest to netease technology submissions, reproduced please indicate the source.) The article only stands for personal opinion. )

Author Brief introduction: Small modest, Internet idler