Do the following, your drill show promotion can also cow up

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Drilling exhibition to promote from cost-effective, is far below the through train, and the need to spend a lot of cost to do the test, it is also a lot of small and medium-sized sellers do not dare to do drill show promotion of the main reason. But because the flow of the drill is big enough, can be a supplement, sometimes also have to do, it is like a chicken, eating tasteless tasteless. However, once the drilling exhibition to do fine investment, cost-effective even higher than the through train.

Since July this year to take over the diamond show, during the two cosmetics of the day cat, market shop, women's Day cat and market shop, the promotion fee over 500,000 yuan, summed up some of the experience, hope for the novice to do drilling show a certain reference role.

Cosmetics interest Point ROI must be higher than the visitor. Just started to do cosmetics market shop, the boss gave only one indicator: as long as the price per click within 3 yuan, can vote how much money. The target was set at that time to deliver 50,000 yuan a day within two months. Starting from the selection of the test, to the later material test, the budget is also increased from 1000 yuan to the peak of 21,000 yuan. What I was thinking was how to control the price of a click, and spend as much as possible on the budget. Because at that time the market shop is not open rate of return, so for the interest point and the conversion rate of the visitors that higher also does not compare. After a period of delivery, found that the visitor's click price of more than 4 yuan, and the interest point is only 2 yuan more. Subsequently adjusted the strategy of the launch, points of interest and visitors in accordance with the proportion of 3:1 to launch. It turns out that this is the right direction. At the end of November, after the opening of the rate of return, the peak of August visitors only about 1:0.6 of the return, and the interest point reached more than 1:1.5, put the budget over 100,000 yuan, the scale is also very objective.

Women who make visitors ROI more than points of interest. Once there was a lecturer in the course said, do women's clothing will be visitors, at that time did not have a lot of experience. ROI has been lower than 1:1 since September when trying to be a visitor, so there is no continuous delivery. Even the click Price can be controlled within 0.5 yuan. During the period after doing interest points and new interest point test, found that the unit price of more than 1.5 yuan, decisive determination of these two ways can not continue to put. After two months of shop style adjustment, training basic skills. Since the double 11 began to have a significant improvement, the day of direct transaction ROI more than 1:2.5, according to the number of 3-day turnover, ROI has reached more than 1:4. The December budget has exceeded 35,000 yuan, a result that has proved the above argument.

The Cat shop and the Bazaar have no absolute value in ROI. Cosmetics Two stores use the same material, but the market store ROI is higher than the cat shop, the main reason is that the market store monthly sales of about 1800-2000, and the cat shop only about 600. and the market store in the difference can be modified, cat shop is very difficult. This will directly affect the transformation of the day. From the ROI analysis, September market shop did 1:1, cost 50,000 yuan. And the Cat shop only, 1:0.57, the difference is nearly one times, the root of the cat shop is not as good as market stores, and the impact of the evaluation system is also very large. But from the clothing of the cat shop and market store to analyze, is the cat shop is higher than the market shop. The reason is that the cat shop is relatively good sales, and from the buyer's point of view, the quality of the cat shop is more assured. 　　As a result, the ROI of the cat store can be 1:4.3, the market shop is only about 1:3.5. It is feasible to compete with position. Two of women's clothing shop For example, the position is the same every day, the location is the same, 3-screen banner, 2-screen right large map, favorites, the focus of the plan, trading details page banner. Two stores use the same material, including the visitor's shop is the same, the daily budget is also at 1500 yuan-2000 yuan, but the ROI does not vary greatly.

The material has periodicity. Take cosmetics For example, a material, although the click Rate is good, but September to do the interest point click Price in 2.5 yuan, ROI can do 1:1.5, and in December can only do 1:1, and is the click Price has been reduced to 1.5 yuan. shows that the same material in the delivery time is too long, will lead to the buyer's desire to reduce, resulting in visual fatigue. Especially for small and medium sellers. Like some brands of shops after a period of time, but also often change the material, so as to ensure that the conversion rate will not appear a significant decline.

The above is spent 500,000 yuan drilling exhibition promotion fee after the experience summarized.

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