Do the forum community promotion need to pay attention to these points

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I believe we have heard that the forum community is also called BBS, the current major portal sites have their own forum community, the user's active degree is very high. A high degree of user activity indicates that the community forum is very viscous and interactive. So many businesses are starting to use the forum community to do the promotion. Do the forum community promotion Some of the key needs to remember, Dalian site construction below to share.

1. How to establish a user base?

Your product corresponding user groups can be divided according to age, use habits, age groups, user-active sites and communities are divided by community, vertical portals, portals, industry stations and so on; the use of web sites and community distribution is to use Excel to do a statistical table, Need to note that the search engine input keywords and site links to the way the collection. When choosing a community, be sure to pick a few high-profile communities. such as Tianya, Baidu Bar, mop and so on.

2. Practical operation

After the user group positioning, you can start to promote.

We need to make a plan.

To schedule the time, you can set a 7-day cycle. Arrange the appropriate number of people to promote, there should be a promotional target site. Dalian Network to promote the content can have events, introductions, promotional activities, such as Soft Wen, a few is enough, and then to promote the soft text. The promotion scope also includes the signature promotion, the reply promotion, the fixed connection promotion. The promotion goal is based on the basic flow statistics before the promotion decision. PV, IP pre-added trees are calculated according to day, week, month. If the total period of promotion is relatively short, then it can be positioned for one months.

Promotion process

We need to promote according to the products to develop a soft language strategy, we can through the characteristics of products, prices and promotion of products to do as a reference. We can carry out different strategy marketing according to different time and situation of season, giveaway, holiday, activity, event and so on. These can be used in soft text, but also in the promotion of general. We need to filter some communities or forums based on the goals we promote. The content of these communities and forums should be relevant to our promotional goals and should be read carefully to the Forum's edition. The Forum and the Community PR as far as possible choose between 3 to 5, PV5 to 50 or more, IP3 to 100,000 or more, Alexa within 500,000. In these forums and communities to register, first Loffen technology to see the signature when can not add the target site links, if not add links, we can add promotional keywords. Then the main account for the release of content, the other 3 or so account for the vest account, you can carry out the top post or thread. The content of the release is that we need to be prepared beforehand, the account number and password to have to keep records. Main account release content interval for a period of time, with a vest to reply, top post. After the main account is published, some forums will be more rigorous and we will mark these forums. The day after the release of the content we need to check the first day of the main account posted posts, such as top, reply, delete, essence, click, Sink post. Use webmaster tools to statistics PV, IP and other data, make an icon for analysis.

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