Do the promotion must learn to be far-sighted

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There is an old saying, now still is the truth ' early know 3rd wealthy ten years ', this is related to the vision, and thinking also has a relationship, do promote also need far-sighted, but to be realistic.

September 2010 Some days a few entrepreneurial college students find me, want me to give them a plan, they created a brand-0102 apparel Mall, which is a professional casual men's brand, and has its own manufacturers. Because of the precise positioning, so relatively easy to succeed, but also I look at his one of the points. But there is an indisputable fact in front of them, because of the lack of funds, it is easy to lose the capital chain because of the collapse. How to advertise low cost becomes the urgent matter. Believe that many of the entrepreneurial phase of friends will encounter the same problem. Cao for this help young friends to do what planning and market analysis, I think you must also want to know, below take out a few points for everyone to share.

1, accurate positioning

Clear market positioning, women's clothing than men to fire, as far as I know the ratio of men to buy clothes online is 1/3 of women. So at present Taobao clothes 80% of the shop is in the ladies ' business. But the bigger the market, the fiercer the competition and the harder it is to survive. Although the men's market is not as good as women's clothes, if you build a brand in this industry, there will be great achievements. And because men buy most things are very direct, so the conversion rate will be relatively high.

2. Occupy Small regional market

Sometimes we are planning a project or website often will enter a misunderstanding, immediately want to package round the national market, know not to do the reality. The bigger the circle, the more competitive it is. Because a lot of the first step of your opponents have already delineated the market, you are competing with them a market, if you want to share a cup of soup, difficult. The world at the outset is the main reason for the death of many projects. Novice entrepreneurs tend to appear this illusion, think of which market, think of which market is yours, hehe. Related to transport costs and interpersonal advantages, 0102 apparel initially established in Zhengzhou local market-the location of the company. If you can root in here, a foothold, to obtain a stable customer base, will lay a good foundation for future development.

3, initial focus on the offline

We all know that everything in the network serves the real life. There is no complete virtual thing, even if the virtual network game is also developed for the real players, so the real buyer is online, and the network is just a propaganda medium. Early marketing with local relationships and potential customer-intensive areas will make sales more likely. Because the product is oriented to the 18-35-year-old between the working-class and students, the price is located between 20-100. Local schools become a big potential customer base. With the help of the university community to carry out some activities it is easy to form a certain brand influence and create a certain amount of actual sales, this is the first step to survival.

4, to create network sales need a longer vision

The shops that have just opened can see the effect quickly through the network, but they need some investment. It is hard to do without strong financial support. This requires a further look. I find that most people are doing one thing now, for the Mid-Autumn festival, China's traditional festivals, will certainly create a certain performance. But with this project, I think it's a little futile to have a busy mid-Autumn festival, because the popularity is the cost of activities, as a fledgling online store, to be popular, you can through the mid-Autumn festival activities to promote vigorously, but which store does not do the mid-Autumn Festival gifts, in everyone is doing a thing, you also do, Not necessarily meet with good results. But also can not idle, 2011 away from now 3 months, if the positioning in 2011, there will be more time and energy to prepare, then will be one step. It is possible that you will be puzzled, so good mid-Autumn Festival You do not do why do 2011 years. I can only tell him that often a few people are not understood by others, but to see the effect of the day, it is understood. So choose 2011 Costumes, is what I want to do.

Cao for 0102 costumes to do planning ideas is very simple, is practical, how to see the effect of how to do, for other friends to do the planning is the same principle. Believe that if you are in the operation of apparel shopping malls or Taobao customers, I hope this article can help you. To develop their own ideas is the network of entrepreneurship is the only magic weapon. More entrepreneurial thinking sharing: q:290569757

Title of this article 0102 clothing: Web site: www.0102home.com, reproduced please specify.