Do the traditional enterprises have to be electric dealers? Four strokes to teach you

In our daily life, free for people is the best thing, especially in some activities will give free things to users, such as corporate activities to send free products, supermarkets opened to send free fruit, Bath Hall opened free bath and so on, These are free things that users can bring to their later consumption.

Of course, everyone likes the free stuff, and some people like to share the free stuff with friends and relatives, so many people know about the free stuff, and from this point they can see that the free stuff is very popular, and it can be promoted through free stuff.

Say so much, in fact this is a kind of free strategy marketing, what is free strategy marketing? In fact, it means to provide users with free products or resources in the form of access to users or traffic in a marketing way. Then, with the rapid development of the Internet, free marketing has become a variety of enterprises are the mainstream marketing, many companies in the free marketing strategy for enterprises to bring orders, for the site to bring traffic and potential customers. Of course, the world is not free of lunch, free marketing is not true, free of charge is to lay the foundation for future profits, first with free things to get users, and then earn back in other places. So, this is a very durable free marketing tool.

Recently, the author in charge of a traditional glasses industry, the electric business website, in order to obtain a certain amount of traffic and potential customers and later consumption, the author through the free strategy to do marketing, before also do not dare to do network marketing, and later do the free strategy marketing is also because in the A5 webmaster net do SEO diagnostic services when they give advice, After some time to find out free I strategy marketing effect is very good. Therefore, the author today to exchange the free strategy of marketing this piece, hope can help some want to do this piece of traditional electronic business website.

Free purpose and strategy

No matter what type of marketing, in fact, there is a purpose and strategy, so in my opinion, the free purpose and strategy can be divided into these kinds:

Initial free: First, through free products, resources, services, etc. to attract users. Note that, although we provide free, but also pay attention to products, resources, service quality, even if it is white to send, but if the quality is very poor, but also will not be favored by users, and even users will be disgusted.

Become a member: simply provide free products is not our main purpose, online to provide free, a large number of quality products at the same time, to guide users to become our members, or access to user information.

Care Guide: When users become our members, we should also be appropriate to the user some care and guidance, to enhance the user's goodwill and loyalty to us, and even become a loyal member.

Sales of paid products: After some of the groundwork, began to launch a variety of paid products, the usual strategy is the primary product free of charge, but the upgrade will be paid, but pay attention, pay service must be free service can not replace, if the replacement may not be interesting.

Free form of strategic marketing

About free marketing is the current marketing staff attaches great importance to, many enterprises are in the use of free marketing, in fact, the effect of free marketing is very good, may be said to be bad, perhaps because you did not really do free marketing, the following author for the author of free marketing in several forms, I hope to help everyone.

Form one: Writings

Text is the easiest free form to implement, of course, not what kind of text can attract users, the key is the text to have value, such as why my glasses content page traffic is very large, because I site content pages are glasses of common sense, many people see free glasses common sense will be very excited.

Form II: Software

Software industry is a free strategy to use the earliest, but also the most thorough one industry, now the charging software is basically have the use of the term, short seven or eight days, long time is long. In or out of free and charge two different versions, the free version of the features simplified some, if you want to use the full version of the need to pay. More thoroughly, the software is completely free of charge, but the extra service is charged.

Form III: Physical

For the kind of form, the credit card companies like to use this method, now some banks like to do your card when you send a gift, and many banks are competing with each other, in kind for users is a great temptation.

How do I do free strategy marketing?

At the beginning, the author launched a series of free services on the website, such as the common sense of protecting the eyes, protect the common sense of glasses, free e-books, pay attention to the micro-letter to send free glasses cloth, old users to send glasses boxes. Later the author of the glasses shop in major cities have chain stores, so the author combined the O2O model to do free marketing, such as online through micro-letter or two-dimensional code in or electronic coupons to pick up free activities, like regular to the offline entity glasses shop do eye-degree inquiries, glasses damaged repair, and so a series of offline activities.

Long time, many people have been the author of this brand of glasses, and then began to tell some neighbors, friends and relatives, so that they also to the author's glasses website or physical glasses shop to pick up free things, and then the author with the charge of things beyond the free things, prompting users to continue consumption, said before, The charge and free stuff is about value, so keep it to yourself. In fact, can also see free strategy marketing can let users in the early benefits, as long as the early benefits to users is very helpful, then users will look for the glasses shop and website, eventually can make sustainable consumption down.

Finally, free marketing is a kind of marketing means, no matter what type of business you are, as long as the marketing is suitable for free marketing, because free marketing can really give you to bring profits, so also suggest you do free marketing, save a lot of manpower and resources. Finally, also hope that some traditional industry enterprises can be free marketing to profit.

(Author: Huang, A5 webmaster network SEO engineer, well-known internet marketing expert micro-letter: 3870284)