Do well data collection and analysis to let the marketing promotion road go farther

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Talking about data collection and analysis, before I may think it is a very simple thing, that is, a simple data report, analysis of the words in accordance with the usual way to do SEO simple analysis of its external chain, included, snapshots, PR and so on. I think many people have the same idea with me, after this training let me know that data collection and analysis is not a simple thing, data analysis in our network promotion is very important, the Institute of data collection and analysis so that the marketing promotion of the road to go further.

We know that data analysis is our network to promote the skills that must be mastered, a Web site can be successfully operated first depends on whether there is a complete substantive data, the operation of any website and product operations can not be a mere talk, armchair, must have real data to speak. So how do you do it better? Hospital Network marketing field small weave here to share their experience, because they do is the travel site data collection and analysis, so this time to travel site for example to tell their own experience.

To clarify the idea of why to collect analysis

Remember when we analyzed the provincial online travel website TOP5, as well as comprehensive online tourism site TOP10, was also more confused, even the most basic what is online travel is dizzy for a long time, what features are not high-definition, so I am the first Baidu is the characteristics of these tourism sites. And then start to sort out the idea, how to collect these Web site data, how to first give a simple standard to judge the quality of travel sites, how to judge the quality of the tourism site, take simple to us ordinary consumers, ordinary consumers are not the most concerned about which one of the service is good, the price is reasonable, word-of-mouth how to wait? ?

Website data collection, how to do

Because of the wide range of search data, I used several methods to do it, such as "Provincial + online travel" or "Provincial name + tourism Network" or "Provincial name + tourism website" and other keywords to find a part of the site, and then in accordance with these tourism sites plus friendship links found in the same province with the same type of site, There are also a number of navigation sites to find travel sites, may be the national comparison of more points, local relative weakness. So one weeks down I almost put the national province. Municipalities, autonomous regions have found nearly 10, because some provinces tourism is relatively weak, so the possibility of looking for less than 10.

Web site data Screening and analysis

Data collection Well, hundreds of data how to analyze, analysis than collection more time-consuming, more need we have a strong executive force, with the help of "view its webmaster Toolbox", "Grassroots webmaster Toolbox" to assist me to filter out some sites, the main idea is to filter the basic data. Majestic Domain name number, travel website service item, visitor interaction and so on four aspects to analyze. It seems quite simple to say, actually it is very difficult to do, because that is hundreds of sites to you to do a comparison of analysis, the analysis of the data itself is more boring, who would like to see these numbers every day for a few hours and then to seriously really do handsome election, so the executive force is very important, Only in this way can we go further in the way of marketing promotion.

Data Summary, table beautification

A clear, complete, tabular beautiful data is the most let people shake, here said a little boast, but it is true, if your data analysis is perfect, but your table gives a dazzling feeling, do you think others are interested in watching it? Here I am a typical example, Because of their time above the arrangement is unreasonable, so the form of beautification is very poor, so this is one of the important reasons I do not ideal, because the first "face" I have not cleaned, how to give a good impression? table beautification, if add some simple text to explain is not the effect will be better? Make the viewer clearer.

Conclusion: Data collection and analysis is a very boring process, only experienced may be more understanding of it, a huge amount of data so that people do not understand the mind, the mood will become larger, some people will give up, so we have to do before doing a clear idea, reasonable arrangements for time, More importantly, we need to have strong executive power, so that we can go to the end, through this data collection and analysis, let me benefit, at least I will think before one thing why to do so, how to do it? Is it better to start from there? What did I get or get after I did it? I believe that the reader you read this article will also have feelings, do a good job of data collection and analysis of marketing to promote the road farther.

The above article by the Hospital Network Marketing small edit field Micro Original, welcome reprint! Please indicate the source of the reprint, thank you! Original Address: http://www.szsem.cn/posts/46.html