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The chain for the emperor is one of the truths espoused by the promoter, but when most people focus on the chain, the chain is not many people to ignore. In fact, the inner chain is also a very important part. If the chain to do more perfect, that site can have more space for development, also do not need to blindly rely on the chain to promote. Within the chain built to help the user experience more smoothly, but also improve the user's visit time and the effectiveness of the visit, which also has the opportunity to increase the conversion rate; Through the chain in the site to build a line, can greatly increase the page hits, the probability of the site being searched will also be greatly increased; In addition to the attraction of spiders, the establishment of the chain is like holding a little bit of food to the spider will continue to lure you more Web page, the more spiders go, your Web page naturally get the benefit of more. Thus, the inner chain of this part, for the promoter, but also need to pay attention to the part, it is necessary to incorporate daily work items.
Do the site within the chain, from the site planning program should be taken into account, do a good job in the overall structure planning. Clear and layered thinking, consider SEO optimization, but also consider the setting of the chain for users to browse the convenience. The system structure is clear, the layout is reasonable, the inner chain can play the biggest effect.
1, the website logo
This is the identity of each site a representation, many sites will naturally put it in the best location of the page, that is, the top left corner of the page. General links are the homepage of the website. Of course, if you think a good inside page, you can also consider the logo link to the internal page link. But there are few such practices.
2, the site's navigation section
Navigation is most of the home page must be set up a header column link, can also be said to be a website sign. From the beginning of the navigation, you can continue to penetrate the site, to attract the user's settings, will allow users to go deeper in the Web page. Therefore, when setting the navigation section, the most important thing is to explicitly classify the relevant information directly to the users, so that users at a glance.
3, the first page of the picture carousel
This is the first screen in many sites, but also open the site's first jump into the user's view of the dynamic part, but also more attractive users click. And this part of the better use of doing the inner chain, the image of the link address to the need to point to the page.
4, the article internal link
Adding related LINKS inside the article will link the entire site together. Like a spider web, which attracts spiders to their home network more run. In the article to add links mainly to the form of anchor text added, will also do the anchor text links, so that the transfer of key word link information, can improve the site to some key words of importance, so as to facilitate the search engine to make the difference.
In addition, each article can add 2-3 tag tags, through the label to increase the number of the chain, of course, this is also a keyword to attract users to click and search engine crawl a method, similar to the keyword anchor link.
5, the importance of the bottom connection
The bottom of a website is believed that the user sees not many places, the link here also not many, but also has its certain function. General website at the bottom will have such information, "about the site" "Contact Us" "links" and so on, mainly provide information not only for users. Such internal links plus going to make the whole site more natural. The construction of the website also has certain benefits.
Inside the chain of the situation is basically so much, it is not as domineering as the chain, but there is its own value. Do well outside the chain at the same time, do not overlook the chain. summed up in one sentence, the rational distribution of the internal chain of the site's weight has a significant impact, so that the site looks like a compact structure of the net, no negligence point, lured spiders crawling.
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