Do you also make microblogging a "little blog"?

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In the era of mobile internet network, Network Marketing has become an inevitable trend of market development, and the means of network marketing began to diversify, from the beginning of the website marketing, blog Marketing to today's micro-blog marketing, micro-credit marketing, network marketing into a new era. But there are still a lot of people in our lives who do not have a correct idea of new media marketing, and even a large part of us think that Weibo is a condensed "small blog", if you still think so, then you hit the wrong special wrong.

If Weibo is a "small blog", then the emergence of micro-blogging will not cause such a large market response, but will not change the direction and mode of marketing. In the marketing method Micro Bo is Weibo, blog is a blog, both have a focus. Since Weibo marketing has emerged, then we have to understand the significance of microblogging marketing: Weibo is used to make friends to build trust in the media, not necessarily the key to marketing is not how many fans you have, but in your Internet connections. Let's introduce the difference between blog marketing and Weibo marketing:

"The content is shallow deep have dissimilarity, orientation is different"

Our blog is a statement of our personal views, and this point of view to have our personal characteristics, so that the blog can be valuable to read, but also to have the role of marketing; On the other hand, Micro Bo is mainly used to account for our personal life and social life occurred in the valuable things or sentiment, the content is generally relatively shallow, Do not need to have any too deep insight, only need an introduction.

"Time has long and short, instantaneous and long distinction"

Once the completion of a blog, and the provision of keywords, as long as you do not delete, no matter how long, as long as the input to search the keyword, then this blog we can still find. And the significance of blog marketing is this, it is more important to give a kind of deepen and promote the role, and the blog and the rankings will have a great impact on the marketing effect of the blog.

On the other hand, Weibo is an instant media, that is, I sent a micro-blog, instant can produce timely effect, and this is the micro-bo marketing strong, but the micro-Bo marketing heat is at most in three days or so, three days later, a micro-blog will disappear in the vast sea was submerged.

"There is a right, a different audience."

Our blog will only be displayed in our friends circle, and those who subscribe to our blog page, so blog marketing is a closed circle, where the marketing is targeted and long-term.

Micro-blog is not the same, this is a completely open platform, micro-blog release can let everyone see, this will make the broader marketing, but also decided that the microblogging marketing is not to play a direct effect, but to bring the brand propaganda and trust.

"Blogs are like coffee, Twitter is juice."

It takes a long time for us to see a blog to read the whole thing completely, then in their own careful to read the truth of the article, sometimes a blog we need to read several times, in order to let themselves understand the truth, this is like drinking coffee, only a thin taste to feel the bitterness of the different feeling.

And Weibo is not the same, micro-blog is we in a very idle time to see a thing, and it is more through the accumulation of impressions to form the impression effect. That is, maybe the first time we can't remember, but I've seen it for so long that I have a very deep impression, and that's why a lot of brands use microblogs for branding.

Summary】

Standing in a new era, we must learn to use a new way and ideas to look at New media marketing, change their traditional understanding, let themselves become a new person, try to learn this field brought to our development and strategy, so that we can play a driving role. This article by the Chinese journal World http://www.qikantiandi.com/Original Webmaster NET, reproduced please indicate the source, thank you for your cooperation.