Do you build an independent mall today?

Nowadays, the shoe enterprise realizes the Informationization and the electronic commerce has become one kind of trend, the shoe enterprise only has grasps the tendency, unceasingly innovates will have the continuous competition ability. But the informationization and the electronic commerce for the enterprise in simplifies the channel, the increase sale way, reduces the operation cost, the demonstration enterprise product, enhances the enterprise image and so on aspect has already been recognized by many users.

In the spring of 2009, a lot of shoes are ready to move, will line the battlefield transferred to the Internet, have built their own independent online mall, the kind in Taobao no fame, due to too many opponents, so the large number of online shop and the pressure of competition caused a lot of shoe enterprises need to split the battlefield, Will it be another way to be an independent mall?

"We do not particularly encourage shoe companies rashly to open independent shopping malls, in the absence of consideration how to promote the online mall, it is difficult to let the shoe companies embark on a true interconnection network marketing Road" China Shoe network cnxz.cn want to give shoes more neutral advice.

For enterprises, independent mall is more suitable for enterprises to carry out E-commerce, have the following benefits:

1, shoes to build independent mall, you can have their own independent domain name, have their own brand, have their own brands, the appearance of their own pages, their own payment interface, their own shopping cart. All this will reflect the image and strength of the enterprise. Will not let customers think that the enterprise is a personal or small shop, enhance customer trust in the enterprise, at the same time, the enterprise's order information, customer information, commodity information, mall's entire database is independent, do not have to put on the platform of others. Enterprises to cultivate the customer resources, completely belong to their own,

2, the shoe Enterprise constructs the Independent mall, the investment is fixed, the software expense is one-time. And in others open shop on the table, or according to open shop time to pay, the longer the longer the more pay. Some are paid according to the transaction, the larger the volume, the more business expenses. Therefore, only own shop, the enterprise's expenditure can control, the cost to the lowest.

3, the shoe Enterprise constructs the Independent mall, enterprises like to have their own another entity shop, like how to operate on how to do, how to do, enterprises can according to their own needs to open what columns open what columns, not subject to what constraints, easy to play the Enterprise's own initiative and creativity;

4, shoes to build independent shopping malls, through their own targeted efforts and the numerous strong features of the site to cooperate with enterprises to do many marketing activities, thereby more effective to enhance the user loyalty to the enterprise and stickiness, to avoid in the platform due to the homogenization of serious and vicious price competition.

5, shoes to build independent mall, because the enterprise has its own independent domain name, space, etc., the site is easier to promote, there are more ways to promote. For example, exchange links, enterprises can and any want to exchange links to the site links. Independent web sites can also do a better job search engine promotion, but also more easily indexed by search engines.

6, shoes to build independent shopping malls, enterprises can be based on their own industry and commodity management of some special needs, through the way of customization to meet, so that entrepreneurs business inspiration, creativity can be implemented quickly, and let you occupy the opportunity. For example, an enterprise not only want to go through the mall to retail goods, but also want to do wholesale through the mall, development agents. and platform Shop is unable to meet the requirements of enterprises. If the enterprise has built the website, then can through the independent website development team's function customization to achieve its own goal.

7, shoes to build independent mall, as in real life opened a brand store the same. Business shops have their own characteristics of the decoration, have their own perfect service, have their own preferential activities, have their own cultural values and so on all of these, all of the shops and shops in the business performance and others are not the same, are the enterprise and the opponents show the difference. And that's the added value users need to get on the merchandise. Additional value is not the same, the price of goods naturally is not the same, which allows us to also be very good to avoid in the platform open shop due to the homogenization of serious and vicious price competition.

Shoe Enterprise Build Independent mall, can let the enterprise prepare for a rainy day. Taobao, Pat such a platform open shop, although now is free, can charge is an inevitable trend. And Taobao they have been doing some fees to try, Taobao Brand Mall is a good example, Taobao shop promotion are biased in favor of this part of the mall users. At the same time we know that the platform is like a large and messy market, the shops are like this market stalls, to do bigger, stronger, better, have their own independent website is inevitable.

       so since the establishment of independent sites have so many benefits, is not shoe enterprises should start to build their own online shopping mall it? Many people just want to copy the successful model of the shoe Net (http://www.paixie.net), thus in the increasingly competitive e-commerce industry, the early use of professional e-commerce technical force to build their own online shop, cultivate their own users will be in the competition to take the lead, But the head of China Shoe Network related department said to us, many shoe companies do not recognize and understand the network marketing of shoes, the one-sided view of the independent mall on the line can bring orders and inventory digestion, because such a reason for the market to change the status of the enterprise results very little, China's shoe companies also need to learn more e-commerce knowledge.