Do you consider these issues when income is no longer in the past?

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The heat of the summer, but not long ago, Baidu has poured a basin of cold water, has been standing in the Baidu search engine of the Thunder waves on the old station suddenly evaporate, and some new stations are springing up like the first page, many webmaster mistakenly think that Baidu technology error, background data problems. Such a situation is not unfamiliar to the past also do not want to say too much, I would like to say that this is the "human evaporation" controversy involving a large, long time, not only seriously injured our hard work of the website, but also seriously injured my fragile heart, and share my personal feelings.

Many webmaster also in the Forum have to express views, they listed such as Sina, NetEase and other large sites were also affected by the storm, but large sites after all is a large site, their foundation is very strong, just the search rankings on the impact of their completely negligible, but we are not the same. Baidu's every move will be about how much of our income or even no income, this lesson is very painful. In order to avoid such a situation, we must go all out to grasp the key points, such as brand, additional traffic, so as to dilute the role of the search engine, the fate of their own hands. Here are a few questions that might give you some thought:

How is your brand doing?

The core value of the commodity is the brand. A mature brand is like a deep imprint of people's hearts, will not change with the search engine's unspoken rules, webmaster Network is such a brand. Most stationmaster pursues is "the world fast changing, the only invariable is my existence" the vision. The current popular borrowing and traffic and other means to get the site long-term survival, but a lot of cosmetics sites and shopping malls can still become the mainstream of similar sites, because they lit their own brand, they are branded their own brand in the hearts of consumers, occupy an indelible position, and search engine Independent, They have formed a lingering force on consumers.

How about your collection?

Webmaster think that the establishment of their own brand a bit of a fuss, especially some relatively weak brands, the index of their own keyword is not high, opened a small blog, but also to build a big brand? Not only their own energy is not enough, but also bring a greater burden of thought, customers can not see the fog of your real face. Based on this situation, the brand seems less important, but the collection of work must be tight. The advantages of the collection is self-evident, even if you can not rank among the top 100 of the site, but by the unique advantages of the collection, you can still have a certain amount of traffic, not a search engine update will you completely defeated. Some of the site has a collection button is a good example, in this storm to collect their life-saving straw, which is a good embodiment of the value of the usual focus on collection.

Third, your Baidu external traffic how to do?

It is very irrational to rely entirely on search engines to get traffic, even if the potential value of these flows is higher. Search engine can let you skyrocketing, also can let you fall more painful than anyone else, its extreme instability makes you have to ponder and then walk. In fact, in addition to search engines, so that the flow of a large number of methods, such as SEM, Weibo, blog, SNS or BBS can become your stealth search engine, you are best at the way you are the second largest source of traffic, you can do their own destiny master. Of course, these are very trivial things, it seems that the success of their site does not have much to do with the matter is small and not, things difficult and easy depends entirely on their attitude.

Iv. Other websites How are you doing?

Everyone should have a best hole in their hand, this card can be in your most endangered when the light out, you can cross this ridge. For the webmaster, the hand of the cards is more than a few sites to support each other. One side is not the search engine style, it always has to lose time, your site down, your more sites should go up, so that effectively alleviate your loss, so that you have the opportunity to take a breath. From this Baidu storm we can get a lesson, that is our risk foresight to improve, can not be hanged in a tree. You are a marketing site, or Taobao customer's CPS, should have long see the Ming.

Webmaster should be in the constantly updated search engine algorithm to keep pace with the times, improve risk resistance, as far as possible to protect the interests of the damage. All things in advance, not the waste, in the face of risk we have prepared to fight, at least to recover some losses. A successful person needs not only depth, but also breadth, and so is a website. Blindly pursue the depth and ignore the breadth, it is inevitable that the height of the cold, but also may fall badly beaten. and the Broad Foundation is the foundation, like a website's survival, must through the criss-cross vein to give it the blood oxygen, let it develop healthily and sustainably. Original article from: http://www.fcg360.com A5 first reprint reserved link!