Do you dare to do niche products?

I want to go back to some people say that the future of niche products is not optimistic, because although we will have a heartfelt appreciation, praise some niche products of creativity and design, but now the reality is that in the market-the vast majority of users and consumers-seems to be more inclined to the popular products, And if this product contains the idea and value will let us feel dissatisfied, then, more let us puzzled is why the market will choose to welcome such products?

Is it because the product caters to the needs of the market and is popular, or because the market forces the product to become popular? Thus, there is a core issue surfaced: Who is the decision to determine the value of the product orientation and taste?

In 2007, a video site that could only load YouTube (animated in Japanese as a movie) was online, and in less than one months, the site had more than 10 million messages, but was later blocked by YouTube, which launched its own animation-sharing service, And in a two-month period, registration ID more than 100,000, in half a year, the number of videos to watch more than 1 billion times, registered ID more than 2 million, paid members more than 50,000 people, and in the later, the site registered ID number of 27.25 million people, paid members 1.62 million, monthly income 800 million, Annual income exceeds 10 billion. At present, the first 10 digits of this site are ACG.

I believe many readers have guessed that this is the Japanese NicoNico. Refinement of the market specializing in ACG direction of the NicoNico not only survived, but also enjoyed.

You may say that ACG in Japan is not a small audience, but in such a large environment, such as Acfun and Bilibili, such as the Web site can not live like the niconico as moist, but at least maintain a relatively balanced state, Considering that in the current domestic video sites are basically in the state of burning money loss, especially A and B station is basically a small personal nature of the site, such a situation is particularly worthy of our admiration and respect.

If there is a special video site, then the light blog has a strong universality.

The Tumblr, which was on line in 2007, gained 75,000 users in the first two weeks, with nearly 59 million posts and 24.7 billion tweets posted on it in June this year, and in 2011 Tumblr's valuation reached 800 million dollars.

Whether it is the practice of light blog Baidu Space, or actually has been walking in the light blog on the QQ area, they and point and lofter have significant differences, perhaps a small data can reflect this point, lofter user groups use the proportion of IE6 only 5%, More traffic comes from Chrome and Firefox.

At present, more than 6 million users, with more than million original users of the Lofter, Tencent and Baidu in the face of course, such a market can be counted as a minority, but the charm of this small audience attracted the most dynamic and creative designers, photographers and other groups to join.

Have a dynamic and influential user groups in the current increasingly fierce competition in the environment will increasingly reflect its significance, perhaps, apple in the deep integration of iOS6 Sina rather than Tencent Weibo can explain to some extent the problem-the product is more than users, The ultimate value of a product is determined by the value of the user, a lower-level wide range of user groups may be early to promote the development of products, but the product developed to a certain extent, it is bound to be affected by these users and can not make a better experience and improvement, then the value of the product will gradually decline.

2009, already has 10 million of users of watercress is still as the year's best niche site, to now, watercress users more than 60 million, who can say it small crowd?

However, the original watercress and the network environment at that time is very different, rely on audio and video books to attract users such a development route, the original watercress has a few people will be bullish, a few people will expect it will develop to today's scale and pattern. Just rely on audio and video books, just rely on the user's spontaneous content generation, of course, can not get 50 million dollar level of financing last year, watercress growth and development of the domestic Internet, the greatest significance and enlightenment, perhaps a new niche market has been dug and attention.

One can adhere to their own style is not low-brow, in most cases will not compromise products in the domestic market is not only not dead, but also become a group of agglomeration, become an indispensable domestic internet landscape, which means that if the product is good enough to attract the user's creativity and quality, The same can cultivate the user's interest and taste, build their own user groups-this is not only a brave thing, but also a great cause.

Niche market is not determined by the number of users, the so-called small, more reflected in the value of the product, meaning that the unique user experience and interface, means that the distinctive features, meaning a new market positioning, perhaps for the vast majority of Internet entrepreneurs and entrepreneurs, Design a popular product is their dream, but the problem is, popular products often means that the Red Sea market fierce competition, in such a market to get ahead is undoubtedly a very difficult thing.

Niche products may not only mean a new field, but more likely to mean new thinking and business models.

Choose to open up unfamiliar new areas and adhere to, not only need extraordinary vision, but also need superhuman courage and perseverance, such a choice of people not only to break the traditional market taste, but also to guide the whole market trend. So, the market wins is jobs, lose is not enterprising is Nokia.

So, do you have the courage to choose to do your own niche products?