Do you have 95% expertise to do SEO?

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This is a start from the beginning of the SEO will be put forward, how to do SEO optimization it? Many webmaster will say online seo tutorials a lot of Ah, the forum casually wandering around will have great God appear, good character words will also help you solve a lot of personal site problems. But for beginners, the online SEO information is particularly complex, I should learn from? In fact, in the course of our operation of the website will find that there are very few sites can do all the things, so, our new webmaster as long as the most basic knowledge can be.

From my point of view, the basic problems of SEO mainly have the following six aspects, solve these basic problems are equal to grasp the key to SEO optimization, want to rise posture of the new webmaster can understand under:

1th: The overall direction of the key words to study in place, such as keyword search trend will change with time and fluctuations, such as the electronic industry recorders, Walkman has already become yesterday, people pay attention to less, the opposite of the number of smartphones search is significantly higher than the former. This is greatly affected by the industry's products, but the number of search continues to drop the keyword does not necessarily do, the primary stationmaster must prepare psychologically in advance, even if the rank is very good, the flow still will drop, but also has many key words to fluctuate with the season, also some social hot spot fluctuation is big, will also drive the keyword search quantity, There's not much to say here.

2nd: The structure of the Web site and the internal link problem, these two problems directly solve the problem of inclusion. One thing to remind the new webmaster is, if you do not know what is the frame structure, then congratulate you, you will not fall into the spider trap, we do not need to know what is the frame structure, this is not conducive to search engine crawling. In addition, the site structure of the search engine is more heavy is the link structure, more reasonable logical structure in general we are using a tree link (as shown below), the map of a for the site's homepage, C1 and C2 is the category home page, D1 and D2 are C1 the following product pages, D3 and D4 are the following products C2. The diagram has abstracted their relationship. Such a structure allows weights to be evenly distributed across web pages. About the internal link is mainly the use of anchor text, here also do not do detailed, we can refer to other webmaster research.

3rd: page title tags and H1 tags, such as several of the most important code issues, take the H tag, usually set to bold, but its grammatical meaning and black body completely different, can not be abused on the page. An article only a title, H1 also can only appear once, if you use a lot of H1, H2 keywords are submerged, but not good results.

4th: The page text of the keyword settings, the occurrence of the frequency and density of keywords, here is an experience we will find that the ranking in front of the page, both density low to 1% or 2%, there are as high as 20%, I made dizzy, in the end what is good? As long as we write original articles naturally, The article naturally appeared keyword, has reached the goal of optimization. Usually the text of the first 50 to 100 words appear keyword words will have a higher weight yo, so I give the suggestion is the first paragraph of the first sentence will appear keywords.

5th: The originality of the content of the website, this point we must not underestimate, Baidu to repeat, the news quality is not high article has not raised the interest, although the difficulty is relatively large, but we still spend more time on the original content, the content of the layout of the best to meet the user experience, and then maintain the content of the continuous update, The website optimization will have very good effect.

6th: is to do their best outside the chain. Do outside the chain is very time-consuming, but also do not guarantee that there is harvest, can find a good outside the chain is even more difficult. But the greater the difficulty of the link, it played a greater role, the effect is more obvious. We mustn't climb again because we failed many times. In addition, to remind the new webmaster is the quality of the chain beyond the quantity.

The new webmaster, we just put the energy into the study above these six aspects, also is equal to grasp the 95% of the optimization of knowledge, other details of the problem of our site rankings and traffic effect of not more than 5%. So we put energy into building new stations, and constantly expand the content of the site and find the best outside the chain is the sensible way ah.

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