Do you know anything about products?

I have been engaged in the Internet industry for so many years, both at home and abroad the site has seen nearly tens of thousands of, and various types of business models have also seen a lot. Sometimes I am very surprised, but sometimes is very puzzled, and sometimes is very depressed, sometimes it is heartache. When I see a variety of Web site products, a variety of functions, it is feeling mixed feelings.

As a not-so-experienced person who sees a lot and knows a little bit about user psychology and behavioral science, when I look at the rigid products on the Web site, and the same design, even the very awkward and difficult to remember the locator language or the description of the site, there are no features lifeless features, I feel really bad about it.

Previously, the author was once a teacher. Also stumbled into the internet industry. And because there are some psychological foundation, and the biggest hobby is browsing various types of websites, so gradually, after years of accumulation, slowly accumulated some of their basic understanding. Although very superficial.

From a personal standpoint, a product is the soul of a project. All the market prophase planning, User survey analysis, positioning planning analysis, follow-up operations marketing customer service, are all based on products. The product is the core of the project operation. For both the Internet and traditional enterprises, products should be the most important. It carries all the commercial hopes, wants to make money or loses money, from treats the product design the idea to be possible to see. According to the author understand, if you want to make good use of a project to earn money, then the project holder must be the most energy to the product to burnish the exquisite exquisite, simple and practical, by users like.

One

A good product first of all must be simple. People say that the road to Jane, Simplicity is the United States, which is reasonable. When we are building products, we are thinking about what we are doing and what we are now facing. For example, when we are planning products to want to do so, then the planned products must be complex, the center of many and no theme. On a deeper level, product planning and design are closely linked to the human mind. People's thinking pure and pure, then the product must be simple and simple, if the planning of the people's thinking complex and chaotic, then the product must also have this quality.

Do not know when you read a novel or movie when there is no notice of such a plot, is some master in order to practice a kind of martial arts, need their own retreat. In the deep mountains to meditate, meditation, enlightenment, realize the unity of Heaven and Man, through the wisdom and strength of nature, finally realize the breakthrough of Kungfu realm? Is there wood?

When you think about problems or when you choose, you need to do so. In the quiet atmosphere of the first to simplify their ideas, only the idea of simple, think of the product can be simple and can have spirituality.

Excellent product design, the embodiment on the page should be very simple. For example, only a few plates, a few words can be described. Users use the site, there is no need to move the brain, even if it is an idiot users, can play the site. Embodied in the traditional product design, that is, anyone holding the know how to use. This is the minimalist product design concept.

Two

A good product is able to speak. Product design has three kinds of realm.

The first state is "shape". is plagiarism imitation. This is not a product, just according to gourd painting ladle dead things, nothing to say. Renren, happy net is such a living example. Some people are going to ask, why a few years ago net Renren 51 These so popular? Let's just say, if you put a person with three eyes in front of you, would you look at it more? Yes, right? It is easy to explain happy farm net these why so fire, because curiosity, nothing more. This level is of no value whatsoever.

The second realm is "surgery". With the assistance of various requirements documents of a professional product manager, the technology can be developed according to the various documents provided by the product Manager to develop products with standard meaning. is original. But because in the design of products, is based on a variety of market requirements of the document to do, the site is to stand in their own perspective to simulate the user thinking, so the product has some feelings from the user. Because this is only the level above the form of Ascension, and the product is essentially a lack of soul. Just a fancy outfit. Like those dressed in colorful people, despite the gorgeous appearance, but can not conceal the empty air inside.

The product without the soul is not moving. The same few people speak at the front, based on their own reality stand in the hearer's point of view is the most touching. The same is true for product design. Everyone is saying that we have to stand in the user's perspective to think, but really stand on the user's point of view how many? a lot of words we said when we thought it was true, but in the end it became a slogan, and this country is rich in slogans. The reason for not designing a good product, because most of us are not true to ourselves, we are saying that we have to think based on the user and never stood in the user's perspective, so that they have to prepare their own lies, ask, a person can be cheated, we believe he has not been cheating users?

The third realm is "Tao". Tao, the law also. The so-called humane way of human business, all worthwhile is a law. The so-called Enlightenment, is to understand the development of the law of discovering things. What is the way of product design? It's human nature! The real need for human nature, not Maslow's stuff.

It must be admitted that human beings are wonderful. His needs are not to be revealed, they have been hidden deep, and more so in this country. In the last second, someone might be pretending to be a master, a second may be in the left hand hug, a second in the big talk about successful experience, a second may be on the street beggar Wanli Rob Money; a second may be in the big talk about official Ching Ming, after a second may be in aardvark. Thousands of years of Confucian culture under the rule created a high degree of inconsistent words and deeds.

Therefore, to find the product's real demand point, it must be their subconscious, and not they tell you. Not sincere don't disturb the guests inside said they didn't go for money, do you believe it? The pigs are laughing! Then you know how to make a website for the guests who are not sincere? Congratulations, you finally understand a little product thinking.

Why is the product thought rather than product thinking? Thinking can be trained, thought is not replicable! Suger said, everyone is product manager, I think it is! However, it is impossible for everyone to be a product manager. If you can play the product, then the product manager to do?

Product design is the need to follow the true nature of humanity. From the human nature does not like to speak out or deliberately avoid the topic of the design. Ten years of Internet experience tell me a truth, do not think the user told you is what he wants. Users like to play the role of Yeu Bu when doing research, do you find it? Maybe you don't want to admit it. Users like to secretly to do bad people even rob the heart of the bank, in the absence of any supervision and legal constraints, you know? Maybe you won't admit it. That's okay, not admitting doesn't mean your subconscious doesn't. The evil of human nature starts from the day of birth, only for so many years your good deeds have been suppressed, so the composition of evil deeds in human nature is becoming less.

But, you know, the evil of human nature can be induced by the goodness of humanity. Do you understand? This is also a principle of product design.

Summary：

After reading the above description, you can say, you understand the product? It's just a part of the story. Just for everyone to chat and play, that's all.